Digital Originals - Is This the ‘Killer Application’ for Digital Fine Art?

SYDNEY - “The old models of commercial art distribution are, in today’s digitally dominant world, no longer applicable” - announced the www.DigitalOriginals.org/uk website today.

“As artists we wish to offer plans for a new model for digital art, by which artists and collectors can buy and sell original artworks, whilst facilitating the mass distribution of art, at no cost to the viewers, thus working within the new digital reality, rather than fighting against it.”

The Digital Originals premise is that artists, museum curators, collectors and the art community should agree that the “original” digital fine artwork is the digital version created when an artist registers a domain name for their digital artwork and displays its contents at that domain address.

The benefits of this new consensus will be that the new original work will be easily and legally tradable. It will be very easy to show provenance of the work, as it passes from artist to owner to owner, through the internationally managed internet registrars. The domain name which is globally unique and not reproducible, along with a statement from the artist, possibly video based and placed on the site, verifying this domain name is the digital original work of art will be impossible to replicate and may be further documented, on an independent third party site like www.digitaloriginals.org/uk.

A further benefit is that the website can include additional material documenting the production of the work, the artist’s statement, viewer and critical feedback on the work and more, should the artist desire to provide this. Furthermore the image of the work will then be viewable worldwide for free on the worldwide web should the owner so choose or alternatively they could password protect the website and thus limit its viewing.

Digital Originals represent the future of fine art enterprise in the digital realm. It is immediately most applicable to digital fine art stills, Flash, 3-D work, photographs, video art, sound works and will open new opportunities for the sale of digital music, as well as the digital documentation of installations and interventions, as fine art.

“Most importantly, Digital Originals just might change what we think of as original,” said Colin Colorful, creator of the world’s first Digital Original artwork: www.spamcans.com/uk.

To join the consensus and for more info visit: www.digitaloriginals.org/uk or contact Aga Bialkowska aga@digitaloriginals.org +612-9907-7754

Source: Digital Originals Group

Aga Bialkowska, +612-9907-7754, aga at digitaloriginals.org