DMI Magazine Launches News Alert Service With Mustard Digital

LONDON, November 2, 2010 - Direct Marketing International (DMI) magazine has teamed up with alerts
and notifications specialists Mustard Digital to launch a news alert service
­- snaptaps - for readers.

DMI began trialling the service earlier in the year and is now rolling it
out as added-value for subscribers. The snaptaps free alert service will also
be made available to non-subscribers who wish to receive alerts about the
latest news articles and content as they are published across the DMI website
(www.dmionline.net) and its associated brands, such as the business
club Global Marketing Alliance (www.the-gma.com).

DMI is rapidly gaining wider reach with its news content, aimed primarily
at international businesses and marketing professionals worldwide, which is
also being syndicated by other brands and publishers. The addition of an
intelligent alert service where people can choose specific categories or
keyword phrases ­such as their own company, competitors or products of
particular interest­ is a useful new application.

DMI publisher, Matt Edgar, said: "We are always looking for innovative
and practical ways to extend the reach of our publications and to offer new
services to our existing readers and future ones. The creation and launch of
our new DMI alert service (www.dmionline.net/alerts) with snaptaps is
an excellent example of how we can achieve this."

Mustard Digital (www.mustarddigital.co.uk) has been developing
snaptaps

(www.snaptaps.com) since early 2010 and has created alert services
for specific brands and categories. Extending this to business-to-business
applications has been a natural next step, explained Bede Feltham, a partner
at Mustard Digital, who added: "We believe there is a significant market for
alert services. People don't always want to have to search to find items of
interest to them. The ability to create flags of interest that enable them to
receive timely alerts as and when relevant content is published or made
available is a significant, time-saving benefit. We look forward to working
with DMI and extending the application of snaptaps."

About DMI

Direct Marketing International magazine is the only publication which has
global reach among direct and interactive marketing professionals worldwide.
Now in its third decade, DMI was the first magazine to be printed in the UK
for direct marketers. www.dmionline.net

About Mustard Digital

Mustard Digital specialises in providing alert and notification services,
which enable its clients to send highly targeted, relevant and timely
communications to their customers. www.mustarddigital.co.uk

About snaptaps

Snaptaps is an alert and notification service that enables timely alerts
to be sent on behalf of brands and clients to an opted-in customer base.
Snaptaps is owned by Mustard Digital. www.snaptaps.com

Matt Edgar, Publisher, Direct Marketing International Ltd, London, Tel : +44(0)20-7043-9008