Do-Hwan Eom, Bar Captain at the Ritz Bar, Seoul Diageo Reserve World Class Bartender of the Year 2010 Runner Up & Market Challenge Winner

ATHENS, Greece, July 16, 2010 - Last night Do-Hwan Eom, Bar Captain at The Ritz Bar, The Ritz-Carlton,
Seoul, was announced the winner of the Market Challenge at the global final
of DIAGEO RESERVE WORLD CLASS 2010 and second place overall. The title of
DIAGEO RESERVE WORLD CLASS Bartender of the Year 2010 was presented to Erik
Lorincz from the Connaught Bar, London.

Do-Hwan impressed judge and King Cocktail Dale DeGroff with
his skill and creativity. "The best thing about being a bartender," says
Do-Hwan, who joined The Ritz Bar in 2000, "is getting to meet so many
different people from so many different countries and backgrounds."

After a year long global challenge which saw 9000 bartenders from around
the globe shake, stir and pour their way through national heats, just 24 of
the most talented remained to compete over four days of WORLD CLASS
challenges this week using the premium liquids of the Reserve portfolio -
Ketel One(R) vodka, Ciroc(R) vodka, Tanqueray(R) No. TEN(TM) gin, Don
Julio(R) tequila, Zacapa(R) rum and Johnnie Walker(R) Gold Label(TM) and Blue
Label(TM) Blended Scotch Whisky.

WORLD CLASS was established by Diageo Reserve, the luxury division of
DIAGEO plc, to educate and inspire talented bartenders to create exceptional
cocktails, service and experiences, which are then brought to life in some of
the best bars around the world.

www.weareworldclass.com

ABOUT DIAGEO

DIAGEO is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines, and
beer categories. These brands include Johnnie Walker, Guinness, Smirnoff,
J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu
Vineyard and Sterling Vineyards wines.

DIAGEO is a global company, trading in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com. Celebrating
life, every day, everywhere.

To download high resolution images: diffordsguide.thirdlight.com/libraryhome.tlx, - Select 'World Class 2010', - Password D1ageo# (case sensitive), For press information: Neville McCarthy Associates (+44(0)20-7940-2900); Sarah Marshall, +44(0)7515-051610, sarah at nevillemccarthy.com; Joanna Good, +44(0)7515-922949, joanna at nevillemccarthy.com