Dongle Users Suffering as Smartphones eat up all the Mobile Broadband Data

CAMBRIDGE, England, March 19, 2010 - Despite analyst claims that mobile broadband will overtake fixed-line in
the near future, Broadband Genie can reveal contract data limits for dongle
buyers are static or going down, rather than improving - and the blame can be
laid firmly at the door of smartphones.

When Mobile Broadband Genie became the first dedicated mobile broadband
comparison website back in 2007, T-Mobile was offering unlimited data
downloads (with a 10GB fair usage policy), while Orange came along soon
afterwards with a deal with a 15GB limit. 3 soon followed with a 15GB offer
in mid-2008, while Vodafone business mobile broadband deals were unlimited
(with a 5GB fair use policy).

When Apple approached UK mobile broadband ISPs to sell its iPhone, one
condition they made was that people who bought the handset would get
unlimited data. This was always going to put massive pressure on an already
struggling service, while the other operators had to move to make their
smartphone bundles more appealing too.

So, in 2010, things are going backwards rather than forwards for dongles.
On contract dongle deals, only 3 is offering a 15GB package, and only Orange
a 10GB monthly deal. Vodafone and T-Mobile have a maximum of 5GB deals
available, while O2 and Virgin are as low as 3GB per month. Things were
better for O2 customers willing to buy certain laptop deals, with a 10GB
limit in place, but O2 removed those deals this week.

It makes depressing reading for dongle users, especially when their mates
with iPhones, BlackBerrys and other smartphones are still revelling in
unlimited data deals (although many have fair usage caps).

Broadband Genie editor Chris Marling said: "It seems mobile broadband
service providers can't keep up with the demand for data, which is being
fuelled by advances in smartphones alongside the desire for mobile broadband
via dongles and embedded in laptops."

"Apple iPhone and other smartphone users have a lot of apps putting
strain on the networks, while advancing streaming technology, gaming, email
attachments and more complex, media-rich websites are draining data for
laptop, MAC and PC users."

"It's no surprise O2 offers the lowest data limit on its dongles, as it
struggles to cope with the demand for data from iPhone users, amongst others.
It will be interesting to see how Vodafone and Orange hold up under the extra
data strain Apple's iconic device clearly brings."

NOTES TO EDITORS

1. Broadband Genie is the UK's leading independent broadband and mobile
broadband comparison website, providing consumers with an unbiased source of
information on broadband prices and contracts and allowing them to compare
broadband providers in an independent environment. Broadband Genie was
launched in March 2004 as the first dedicated consumer comparison site for
broadband, while Mobile Broadband Genie was the first independent mobile
broadband comparison site, launched in October 2007. Both sites are among the
most popular sites in their respective fields, and regularly feature in the
national press. www.broadbandgenie.co.uk

2. All queries and interview requests should be directed to Chris Marling
at Broadband Genie:t +44(0)844-415-5531 / f +44(0)871-6618553 / m
+44(0)7908-327303 / chris.marling@genieventures.co.uk

All queries and interview requests should be directed to Chris Marling at Broadband Genie:t +44(0)844-415-5531 / f +44(0)871-6618553 / m +44(0)7908-327303 / chris.marling at genieventures.co.uk