E - Petition for the Return of the Parthenon Sculptures (With Video)

ATHENS, Greece, October 21, 2010 - After an impressive start of 134.000 citizens from around the world
having singed the e-petition for the return of the Parthenon sculptures,
initiatives and actions are now being intensified to inform the public and
enhance participation. The aim of the campaign is to collect 1,000,000
signatures by December 31st, required to set the matter in the European
Parliament and thus create international pressure for the return of the
sculptures.

The petition voting page along with the promotional video can be found
at: www.bringthemback.org/.

The idea of the petition came from two young girls, Valia and
Aspa Papadimitriou who -after Valia's trip in London and visit to the British
Museum- have decided to utilize the power of social media and develop the
campaign "BRING THEM BACK!" through ActClick.gr social network.

The ultimate goal of the petition, which is sponsored by
METAXA, is to create a citizens' movement that unites the voices of everyone
who believes this request for the return of the Parthenon sculptures is fair.

`The campaign represents a declaration from citizens around
the world, about their own cultural values in the 21st century' said the
campaign's ambassador, Mr. Nikos Aliagas, `as such, we hope to reach our
voting target, promote the efforts of all committees that have contributed to
the cause and submit the results of the campaign to the Greek authorities and
the British Museum'.

About METAXA - the Proud Sponsor of Bring them Back

METAXA is one brand recognized by millions of people in more
than 60 countries; a brand utterly connected to Greece, its country of
origin; a brand that remains true to the vision of its founder, Spyros
Metaxas. Social responsibility and Greek culture have always been an
important part of METAXA's heritage which expands in three centuries. In its
modern history, METAXA is often inspired by the values of Greek culture by
supporting institutions and initiatives which promote it within and beyond
the borders of Greece. Within the scope of this vision also lies the support
of METAXA to "BRING THEM BACK!". For METAXA the reunification and restoration
of the monument - symbol, of the Parthenon, constitutes the restoration of
ideals, values and models that apply not only to the Greek, but to the global
civilization.

    Media Contacts:
    Eleni Stefanidou,estefanidou@hillandknowlton.com,
    Marina Psychari, mpsychari@hillandknowlton.com
    Tel: +30-210-6281800

Media Contacts: Eleni Stefanidou,estefanidou at hillandknowlton.com, Marina Psychari, mpsychari at hillandknowlton.com, Tel: +30-210-6281800