Ebuzzing and Wikio Join Forces

PARIS, December 30 - The platform bringing together bloggers and advertisers joins up with
Wikio, giving rise to a new major player in the analysis and monetisation of
content via social media.

Ebuzzing, the premier monetisation network for blogs and social media is
joining the news and blog aggregator Wikio. The platform that brings together
bloggers and advertisers was created by Bertrand Quesada and Amaury Leconte;
it works with advertisers to create innovative campaigns that harness the
creativity of bloggers and the efficacy of viral marketing throughout social
networks.

When launching in 2007, Ebuzzing benefited from the financial backing of
Pierre Chappaz, co-founder of the news and blogs aggregator Wikio (and also
price comparison site Kelkoo).

"I am very happy to have supported Ebuzzing and it has been a real
pleasure watching the company grow so rapidly. In two years they have helped
600 advertisers communicate throughout the blogosphere and via social
networks" says Pierre Chappaz, who feels, "the fusion with Wikio is a real
opportunity for Ebuzzing, who will now be able to venture into the
international markets by making use of Wikio's presence in 5 European
countries and the United States."

Bertrand Quesada, who becomes Director of Sales for the Wikio Group,
explains: "Ebuzzing allows advertisers and brands to take part in the
conversations taking place at the heart of the blogosphere and social
networks by generating quality content and videos for an audience of over 15
million unique visitors per month. A number of top brands have already done
so, such as ClubMed, Coca-Cola, Intel, L'Oréal, MasterCard and Toyota."

Pierre Chappaz, until now acting as Chairman for both companies, becomes
the CEO of the Wikio Group, while Laurent Binard, Wikio co-founder, is named
Operations Director. He adds: "Now we've joined forces we will be able to
invest heavily in our research and development in order to become one of the
leading Internet firms for the analysis and monetisation of blog content".

Wikio's area of expertise is blog and social media content.

Wikio indexes over one million blogs across its 6 sites and is the number
one European service for detecting trends and following news on blogs and
media websites. The ensemble of Wikio sites welcomed 20 million users during
November 2009, and Wikio's Top Blog rankings have become a measure of
influence in the various European blogospheres as well as within the
advertising market.

Ebuzzing will benefit from Wikio's technological expertise as well as its
intimate understanding and knowledge of blogs, allowing Ebuzzing to enlarge
its community of bloggers wishing to monetise the quality original content
they produce. This synergy will allow advertisers to detect trends whilst
taking into account the particularities of a given blogging community. The
two companies will continue to operate using their own brand names: Wikio for
the news and blogs aggregator, and Ebuzzing for the platform that brings
together advertisers and bloggers.

In light of this fusion, the Wikio Group will comprise around 50
employees in France and several other European countries. Financed by the
Lightspeed and Gemini investment funds, the group intends to invest heavily
in 2010 in its technology and international development.

Ebuzzing and Wikio were advised by Mirabaud Financial Planning S.A. for
this operation.

Adrien Plat, Adrien at wikio.com, +33-9-62-51-42-59