eDreams Breaks Travel Stereotypes with Launch of New Blog Design and Video

BARCELONA, September 14, 2011 -

In a bid to break stereotypical views of travel in general, as well as specific destinations, eDreams has just launched its brand new blog design to coincide with the release of their surprising short film.

Today eDreams launched their new travel blog design, along with their colourful short film entitled Barcelona - Breaking Stereotypes. The film reveals an alternative side to the popular tourist destination. By showing the city as seen by its inhabitants, it encourages travellers to avoid tourist traps and, instead, dare to go off the beaten path.

The film is part of a greater campaign to help travellers from all around the world get the most from the places they visit. It coincides with the launch of the brand new blog design, which was created with the same purpose in mind, as well as breaking the stereotype of corporate blogs.

However, the blog hasn’t just received a makeover, the content has also made a move from general travel advice to more specialised and specific content. Some of this content is created with the help of eDreams’ clients and social media community. So, as with the video, readers get to see destinations through the eyes of people who have been there and know them well.

Examples of articles written within this new direction include an interview about local food with a Facebook Fan, personalised city guides, and photo essays created by people who live or have recently visited the place they are recommending.

“In taking this new direction we are involving the community, as well as giving back to it,“says Mauricio Prieto, eDreams Chief Marketing Officer. “We‘re currently creating spaces, such as the blog, our Facebook pages and Twitter, where people can share travel insights and ask questions. We hope that by doing this we can ultimately offer our clients, and people interested in travelling, a better travel experience.“

Since August 2011, eDreams has published its corporate blog in English, Spanish, Italian, French, Portuguese and German. Its social media presence includes, but is not limited to, Facebook, Twitter and Foursquare.

About eDreams

eDreams (www.edreams.com) is one of the largest independent European online travel agencies. The company is based in Barcelona, Spain and offers services in Spain, Italy, France, Portugal, Germany, UK, Australia, Brazil, Canada, Mexico, Chile, India, Peru, Venezuela, Argentina, Colombia, Switzerland, USA, and the global English-speaking markets through their web properties: edreams.es, edreams.it, edreams.fr, edreams.pt, edreams.de, edreams.co.uk, au.edreams.com, edreamsviagens.com.br, ca.edreams.com, cl.edreams.com, edreams.in, edreams.pe, edreams.ch, edreams.net and edreams.com.

The company offers a large selection of flights, hotels and vacation packages at competitive prices and makes them available to its clients through booking engines with the latest pricing and search technology. Permira acquired eDreams from the previous majority stakeholder, TA Associates, in August of 2010.

eDreams Press Office, Gemma Llop (gllop at tinkle.es) +34 620 915 756, Montse Castellana (mcastellana at tinkle.es) +34 679 983 310