EE Times Group Teams With Netrino to Develop Industry-Leading Conference Materials

Netrino founder Michael Barr to take Key Leadership Roles in ESC

SAN FRANCISCO, February 16, 2010 - EE Times Group (eetimesgroup.com/), a UBM company
(www.unitedbusinessmedia.com/) and the daily source of essential
business and technical information for the electronics
(www.eetimes.com/) industry's decision makers, today announced that it
has teamed with Netrino (www.netrino.com/), the world leader in
firmware process and architecture consulting and training, as part of its
continuing efforts to provide industry-leading training materials to the
developers of embedded systems.

"This year, in addition to being a key instructor, Netrino founder and
president Michael Barr (www.michaelbarr.info/) will rejoin the
Embedded Systems Conference Advisory Board, be a track chair for the ESC
Silicon Valley and ESC Chicago events, and serve as chairman of ESC India,"
said Netrino Marketing Director Andrew Girson. "Barr's increased role in the
conference planning process puts Netrino's extensive embedded systems design
expertise at the disposal of EE Times Group."

Richard Nass, Director of Media/Content, EE Times Group added that,
"Netrino has long been an important partner with EE Times Group. Prior to
founding Netrino, Michael Barr served as editor-in-chief of Embedded Systems
Design magazine. In addition, he writes the popular Barr Code column there
and at Embedded.com and has been a top-rated speaker at the Embedded Systems
Conferences for more than a dozen years."

In recent months, Netrino and EE Times Group have partnered to present
paid webinars on Coding Standards and Multithreaded Programming. By focusing
on high-quality content, the two companies have established that there is an
audience of engineers willing to pay to attend traditionally-free webinars.
The two companies plan to continue refining this emerging business strategy
in the coming year.

ESC Silicon Valley takes place April 26 - 29 at McEnery Convention
Center, San Jose, CA. To register go to www.embedded.com/sv.

About EE Times Group

EE Times Group, a UBM company [UBM: L], is the global leader in media and
marketing services for the electronics industry. EE Times Group delivers
results for the key influences and decision makers involved in the design,
development and commercialization of technology through our market leading
brands. More than 1.1 million engineering professionals engage with the EE
Times Network — EE Times (www.eetimes.com/), TechOnline
(www.techonline.com/), DesignLines and Embedded.com
(www.embedded.com/) - across the globe. The technology community comes
to our market leading events to share, learn, discuss and advance the
critical issues and challenges facing the electronics industry. As well EE
Times Group provides end-to-end services ranging from next-generation
marketing, integrated media and research.

About Netrino

Founded in 1999 and based in Elkridge, Maryland, Netrino
(www.netrino.com/) is the world leader in firmware process and
architecture consulting and training. From medical devices to consumer
electronics to toothbrushes, an increasing percentage of products have a
computer and software embedded inside. Netrino helps the makers of such
products reduce bugs, complete firmware development on schedule, and increase
product safety and reliability. Netrino also trains individual firmware
developers and teams at its popular hands-on, week-long Embedded Software
Boot Camp (www.netrino.com/Boot-Camp) workshops.

Netrino(R), the Netrino logo, The Embedded Systems Experts(SM), and
Embedded Software Boot Camp(TM) are trademarks or service marks of Netrino,
LLC.

    For more information on EE Times Group please contact:
    Felicia Hamerman, Group Marketing Director
    T: +1-516-562-5652, E: felicia.hamerman@ubm.com

    For more information on Netrino please contact:
    Andrew Girson, Marketing Director
    T: +1-866-78-EMBED, E: agirson@netrino.com

Felicia Hamerman, Group Marketing Director of EE Times Group, +1-516-562-5652, felicia.hamerman at ubm.com; or Andrew Girson, Marketing Director of Netrino, +1-866-78-EMBED, agirson at netrino.com