EF’s Breakthrough App for Kids Learning English, Ranks #1 Free Education App on iTunes

HONG KONG, June 23, 2011 -

Forget boring flashcards. EF Education First, the world’s
largest international education company, recently released the iPad
app, EF High Flyers English Vocabulary Game for kids. The EF app
for kids updates the oldest studying tool, the flashcard, with rich
3D content and game mechanics to engage young learners through the
magical experience of the iPad. Already, it has reached the #1 spot
in Apple’s education section of the App Store in more than 50
countries.

(Photo: www.prnasia.com/sa/2011/06/20/20110620102321.html
)

In a recent PBS survey, 70 percent of parents allowed their
children to use their iPad and had, on average, 8 apps for their
children. The most important criteria for those apps? “Educational
value.” With over 500 flashcards, crystal clear audio, an
intelligent learning system, and progress tracking popular with
parents, the EF High Flyer app is built to complement EF’s English
curriculum for students under 10 years old.

“When we looked at both our philosophy of ‘learn anytime,
anywhere’ and the iPad’s unique appeal to children, we knew that
creating an iPad app was a great opportunity to extend classroom
learning,” says Jacob Toren, President of EF English First.

The app is the latest of EF’s fast-growing family of mobile
apps, ranging from language learning apps, like the iPad app for EF
Englishtown - the world’s largest online English school - to social
networking apps for EF students.

Download this free app at:
href="itunes.apple.com/us/app/ef-english-first-high-flyers/id438876183?mt=8">
itunes.apple.com/us/app/ef-english-first-high-flyers/id438876183?mt=8

About EF Education First

Established in 1965 with the mission to “break down barriers in
language, culture, and geography”, EF is the world’s leading
international education company.  EF has helped over 15
million students and 1200 companies to learn a new language and
travel abroad. With a network of 400 schools and offices worldwide,
including the world’s largest online English school ( href="www.englishtown.com/">www.englishtown.com),
EF specializes in language training, educational travel, academic
degrees, and cultural exchange programs. EF recently published the
ground-breaking English Proficiency Index ( href="www.ef.com/epi">www.ef.com/epi ), the first
ranking of English ability around the world. For more information,
please see www.ef.com.

Media inquiries, please contact:

Eric Feng 
Phone: +852-2111-2370
Email: press@ef.com

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