Learn English Anytime, Anywhere with EF's free Mobile English App

HONG KONG, November 11, 2010 - EF Englishtown, the world's largest online English school, has launched
its Mobile English app for the iPhone, available for free on Apple's App
Store today. Combining Englishtown's powerful learning tools with the ease of
use of the iPhone, the app will allow EF students to learn English anytime,
anywhere.

(Photo: www.prnasia.com/sa/2010/11/05/20101105823676.html)

"We center everything we do around the needs of our students," says Bill
Fisher, President of EF Englishtown. "When we saw that our students were
using their mobile phones to look up words even more frequently than to
browse the web, we realized we had an opportunity to put English learning
literally into the hands of our students."

From the company that brought the world 24-hour access to live English
teachers, the EF Mobile English app brings the magic of the iPhone to
Englishtown's learning platform. EF's new English learning app is also
available on the iPad and iPod Touch. Beyond essential features such as
dictionaries and translation tools, the EF app gives students access to 5,000
flashcards, English pronunciation practice tools, listening tests, and other
study materials. Most importantly, the app responds to student progress,
tailoring each session to the student's needs for optimal learning efficiency
and speed.

"EF has always pushed innovation. We're excited to bring our platform to
the mobile space and continue to uphold our mission of making English
learning available anytime, anywhere," Fisher adds.

To download EF's free Mobile English app, please go to
bit.ly/EFMobileEnglishApp

About EF Englishtown

EF Englishtown (www.englishtown.com) is the world's largest online
English school. A division of EF Education First (www.ef.com), EF
Englishtown is trusted by over 1,200 leading companies and 15 million
students worldwide. EF has served as the Official Language Training Supplier
to the Beijing 2008 Olympics and received several awards including the
Interactive Media Award for outstanding achievement in the field of
education, the Comenius-EduMedia-Award recognizing excellence in educational
multimedia services and the Human Resource Executive (R)'s Top Training
Product of the Year Award, chosen for its "unique contribution to the field."

    For media inquiries, please contact:

    Ming Chen
    Tel: +852-2111-2358
    Email: press@ef.com

Ming Chen of EF Education First, +852-2111-2358, press at ef.com