Electro-Pop Recording Artist Sir Ivan Breaks the Billboard Top 10 With "Hare Krishna" Single

NEW YORK, April 18, 2011 - Peaceman Music is pleased to announce that recording artist Sir Ivan's
latest single, an electro-pop version of "Hare Krishna", is as of the April
16th issue of Billboard Magazine a bonafide Top 10 hit song. At #10 on
Billboard's Dance Club Songs Chart, only Lady Gaga, Katy Perry, Rihanna,
Jennifer Lopez, and five others came between Sir Ivan and the #1 spot. This
success in the U.S. followed the almost equally impressive response in the UK
where it reached # 15 on the New Music Week Chart and #14 on both the DMC
World House and DMC World UK Club Charts.

"Hare Krishna" is the latest in a string of Sir Ivan pop/dance re-makes
of iconic songs from the 1960s and early 1970s, that started back in 2001,
when he released the first ever pop/dance version of the John Lennon classic
"Imagine" which went on to be an international Top 40 hit on Billboard's Club
Play Chart that year.

The song "Hare Krishna" was released last summer in Ibiza, Spain, both as
a single on Sir Ivan's first full-length album "I Am Peaceman," and as a
seven-version remix package, amid controversy over the religious overtones
and stigma attached to the Hare Krishna cult. The controversy ended as soon
as the DJs in Ibiza discovered that Sir Ivan had re-written the lyrics
translated into English to focus on spreading universal love — rather than
praying to a particular God. And, once the song became popular on the dance
floors in Ibiza, famous DJs from the UK, France, Germany and ultimately the
U.S., took the record more seriously, began to appreciate the production
quality and variety of the mixes and added it to their playlists. "The
success of 'Hare Krishna' is largely due to those DJs who took a chance and
came on board early, supporting the track while others were hesitating. As an
artist, I have the utmost appreciation and respect for them," said Sir Ivan.

Sir Ivan's decision to record the track had nothing at all to do with any
religious beliefs and he has no connection whatsoever to the Hare Krishna
movement. Sir Ivan explained, "For as long as I live, I will never forget, as
a kid in the sixties, seeing both Hare Krishna men and women wearing orange
robes, with shaved heads, dancing in parks and giving out free flowers in
airports. They seemed truly content just being alive and needed no material
possessions to achieve a state of happiness and inner peace. I had no idea
what Hare Krishna meant, but hearing them sing the most famous mantra from
India, over and over again, had a trance-like affect on me. So, I figured it
would transition easily into a spiritual trance dance record."

The electro-pop version of "Hare Krishna" features various mixes by
studio pros from all over the world, like Sir Ivan's producer Ford, Hoxton
Whores, DJ Praveen Nair, Flash Brothers, CR n' Sugarman, King & White, and
Tony Moran & Warren Rigg.

Sir Ivan is donating all the recording artist royalties from full-length
album sales to The Peaceman Foundation, a charity he created to battle Hate
Crime and Post-Traumatic Stress Disorder (PTSD).

The "I Am Peaceman" album, on Peaceman Music, is available for sale on
iTunes and amazon.com. The "Hare Krishna" single and re-mixes are available
for sale on iTunes and Beatport.

* For more information on Sir Ivan, please visit
www.SirIvanMusic.com

    CONTACT: James Sliman +1-347-413-5522
             jamessliman@optonline.net

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