Etihad Launches Essential Abu Dhabi Airbus A330-300

By Etihad, PRNE
Monday, February 14, 2011

ABU DHABI, February 15, 2011 - Etihad Airways has taken its recently launched 'Essential Abu Dhabi'
marketing campaign to new heights, with the unveiling of special 'Visit Abu
Dhabi in 2011' livery on an Airbus A330-300 aircraft, which is set to take
the message to Etihad's destinations around the world.

The Etihad Airways
aircraft took off from Abu Dhabi for a celebratory flight across the United
Arab Emirates
, with a group of special needs children from Zayed Higher
Organization for Humanitarian Care and Special Needs, taking in some of the
country's top landmarks.

Key partners of the initiative, which aims to enhance the emirate's
position as a leading tourism and MICE (meetings, incentive travel,
conferences and exhibitions) destination, including the Abu Dhabi Tourism
Authority, and Abu Dhabi media representatives, were also on board.

Etihad Airways' chief commercial officer, Peter Baumgartner, who hosted
the flight, delivered a message to guests about the importance of the
campaign to Etihad and Abu Dhabi, and highlighted the many sophisticated
business and leisure attractions that Abu Dhabi now offers.

The unveiling of the three-class A330-300 aircraft, which features the
airline's new Diamond First Class
cabin and which will fly to London, Geneva, Frankfurt, Paris and Mumbai as
part of the Essential Abu Dhabi (
campaign, is just the start of a number of high profile promotional
activities planned in the coming months.

Peter Baumgartner said: "The unveiling of this new aircraft livery with
our message to the world to come and Visit Abu Dhabi
further underlines our commitment to the growth and awareness of Abu
, not only as a tourist destination but as a place to do business
in a dynamic and friendly environment.

"Since we launched the Essential Abu Dhabi marketing campaign with our
partners, we have seen a tremendous amount of excitement and interest from
people right across the globe, as well as with local audiences."

The initiative, which for the first time brings together all of Abu
major tourism operators, is designed to promote the very best the
UAE's capital has to offer through a wide range of deals in its hotels,
dining outlets, shops, adventure parks, cultural attractions and sports

Using the 'Pass to the Magic', an Etihad Airways boarding pass, visitors
- both tourists and business travellers alike - are enticed to spend time in
the emirate to enjoy the impressive array of free or discount offers
available through the various 'Essential Abu Dhabi' partners.

The website provides dedicated pages for hotels, restaurants, Yas Island,
entertainment, shopping, arts and culture, adventures and golf, while an
'Essential Abu Dhabi' on-board brochure is available for passengers to pick
and choose from.

"We wanted to provide a convenient 'one stop shop' that will serve as
both a directory for the city whilst providing exclusive offers on a range of
products and services for our visitors."

To take advantage of the offers, visitors on flights to Abu Dhabi
simply present their Etihad boarding card at participating outlets to redeem
the offers within seven days of arriving into the city.

About Etihad:

Etihad Airways is the National Airline of the United Arab Emirates. The
airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the
capital of the UAE, as its hub. Etihad started commercial operations in
November 2003.

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    PR Contact:

    Damian James
    Corporate Communications Manager
    Etihad Corporate Communications
    P.O.Box 35566
    Head Office
    Khalifa City A
    Abu Dhabi
    United Arab Emirates

PR Contact: Damian James, Corporate Communications Manager, Etihad Corporate Communications, P.O.Box 35566, Head Office, Khalifa City A, Abu Dhabi, United Arab Emirates, +971-50-818-596

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