eToro Transforms Financial Trading by Launching New Social Trading Network

eToro's 'OpenBook' Introduces Real-time Sharing of Users' Financial Trading Activity to Boost Trading Skill and Confidence

LONDON and MILAN, July 12, 2010 - eToro, the fastest growing online financial trading company, has
announced the launch of a new social trading network, OpenBook, that
transforms the way people trade online. OpenBook enables users to view,
share, and even copy their chosen trader's moves in real-time. By enabling
traders to follow and interact with each other, OpenBook breaks barriers
between traders, accelerates knowledge sharing and shortens the learning
curve for users that want to bring their trading experience to the next
level.

"eToro's mission from the beginning has been to make financial trading
accessible to everyone. eToro's OpenBook does exactly that," said eToro CEO,
Johnathan Assia. "We want to give all our users a better position to succeed
by transforming the lonely art of investing into an exciting collaborative
activity. Everyone curious about financial markets can now witness trades as
they happen, and watch how the experts plan their next move. Since eToro
offers trading on global markets, people from all over the world can
communicate easily around the clock and benefit from each other's knowledge."

eToro's OpenBook opens up financial trading to all levels of expertise.
Beginners can ride on the success of the experts by talking to other traders
and following their activity, while seasoned traders will benefit by
attracting followers and by being recognized as gurus. In addition, now that
eToro makes all trades transparent to everyone, people can choose to follow
those traders that have similar personal profiles and trading styles.

The eToro trading platform provides tools and instructional materials for
traders of all levels, from novice to expert. The wide array of features
includes an easy to learn user interface, instructional guides, research
tools and an online community that caters to the diverse needs of over one
million users worldwide.

To learn more about eToro and how to start trading with OpenBook please
visit:

openbook.eToro.com

About eToro

With more than 2,000 new accounts opened each day from more than 130
countries, eToro brings online financial trading to over one million eToro
users worldwide. Its "people friendly" platform, educational and trading
toolbox and largest worldwide trading community make interaction and
cooperation the heart of the financial trading experience. Currently
available in 15 languages and offering the most commonly traded currencies,
commodities and indices worldwide, eToro 's trading platform is the fastest
growing online trading environment.

    Dori Harpaz
    eToro
    Mobile: +972-52-6950718
    pr@eToro.com
    www.eToro.com

    Michele Lewis
    The Top Floor
    Mobile: +44(0)7729-501-369
    michele@thetopflooragency.com
    www.thetopflooragency.co.uk

Dori Harpaz, eToro, Mobile: +972-52-6950718, pr at eToro.com; Michele Lewis, The Top Floor, Mobile: +44(0)7729-501-369, michele at thetopflooragency.com