EU Approves Novus Feed Additive for All Species

BRUSSELS, May 11, 2010 - Novus International, Inc. a leader in animal health and nutrition is
proud to announce the European Union registration of MINTREX(R) Zinc (Zn),
MINTREX(R) Manganese (Mn) and MINTREX(R) Copper (Cu) as feed additives for
all species.

MINTREX chelated trace minerals are highly bioavailable to the animal.
Chelated minerals have the potential to deliver more trace minerals to the
cells and tissues of the animal where it is needed. Unfortunately, not all
chelated trace minerals offer improved bioavailability. Only by truly
understanding the structure and consistency of the mineral source by
investigating its bioavailability can a producer or nutritionist be assured
of a consistent response in the animal.

An animal's need for trace minerals varies with diet, water source,
stages of production, disease challenge, reproduction, oxidative stress and
weather stress. The animal has mineral reserves to draw on, but these must be
replenished on an ongoing basis. When animals are fed excessive amounts of
trace minerals that they cannot absorb, the minerals simply pass through the
animal and are excreted into the environment. In addition, excessive trace
mineral supplementation can inhibit the absorption of other trace minerals
and nutrients.

"Our MINTREX chelated trace mineral line has been successfully addressing
animal welfare challenges and cost-versus-performance issues for chicken
producers in the EU since late last year," says Francois Fraudeau,
Vice-President Europe, Middle East and Asia. "Feeding a high quality and
bioavailable trace mineral is important to maximizing the growth potential
and well-being of production animals. Through its efficient absorption,
animals fed MINTREX minerals will be healthier, have better muscle growth and
optimal structural integrity of bones, footpads, hooves and skin."

Novus International, Inc. is headquartered in suburban St. Louis,
Missouri, U.S.A. and serves customers in more than 90 countries around the
world. An industry leader in animal nutrition and health, Novus' products
include ALIMET(R) and MHA(R) feed supplements, ACTIVATE(R) nutritional feed
acid, ACIDOMIX(R) preservative premixture, ADVENT(R) coccidiosis control,
MINTREX(R) organic trace minerals, SANTOQUIN(R) feed preservative,
MERA(TM)MET aquaculture feed additive, AGRADO(R) feed ingredient and many
other specialty ingredients. The ARENUS(TM) brand (www.arenus.com/),
part of Novus International, Inc., focuses on developing performance products
for the equine and companion animal markets. Novus is privately owned by
Mitsui & Co. (U.S.A.), Inc. and Nippon Soda Co., Ltd. For more information
visit www.novusint.com/

Jeremy Lutgen of Novus International, Inc., +1-314-453-7705, mobile, +1-314-541-9792, Jeremy.Lutgen at novusint.com