Europcar Launches Roadside Gastro Guide

LONDON, August 6, 2010 - Europcar survey reveals 95% of motorists believe the choice, price and
quality of roadside food is unacceptable - with 80% saying they have
previously gone hungry rather than eat from the selection on offer.

To escape the tyranny of the motorway service food offering and celebrate
the diversity of Britain's local, independently owned eateries, Europcar, the
UK's leading car hire company (www.europcar.co.uk/) , has teamed up
with The Guild of Food Writers to produce a free-to-download Roadside Gastro
Guide (www.europcar.co.uk/EBE/module/render/gastro-guide) .

Instead of offering yet another list of renowned, Michelin-starred,
celebrity chef restaurants, The Roadside Gastro Guide tapped into the
knowledge of some of the UKs finest food writers and broadcasters - including
Anthony Worrall Thompson and Valentine Warner - to reveal 20 of Britain's
hidden culinary gems.

Stretching from the Scottish Highlands to the Dorset coast, the Europcar
guide includes everything from country inns, to tea shops and stately homes,
and all specialise in offering locally sourced, fresh, home-cooked fare.

A far cry yet a short distance from the motorway services, the guide
reveals a foodie world of individual character, spectacular views, friendly
service, converted barns, quirky decor, old-fashioned bone china and quirkily
named dishes such as the Wortley Wedge - 'a beast of a sandwich made from the
roast of the day'.

According to Richard Ehrlich of the Guild of Food Writers; "Motorway
catering may mostly be the pits for pit stops, but outstanding food can be
found just a short detour from many main roads.

"The establishments here cover a fantastic range. They cover much of the
country, and include both celebrated restaurants and little gems known
largely to locals. I hope they convey the message that being in the car
doesn't mean giving up on good food. You just need to know where to look -
and downloading a free copy of the Roadside Gastro Guide is the perfect place
to start."

Catriona Kempston of Europcar added: "Whether it's delivering a car to
their door or simply helping them to avoid soggy chips and overpriced pies,
we're always looking for new ways for motorists to get maximum pleasure out
of their driving experience".

The full version of the Roadside Gastro Guide contains detailed,
individual recommendations by Guild of Food Writers members, including
background information, personal insights, recommended dishes, contact
details, opening times and, most importantly, directions from major roads.

Notes to editors:

One Poll surveyed 1,246 UK adults in August, 2010

About the Europcar (www.europcar.co.uk/) :

Europcar is the European leader in passenger car hire
(www.europcar.co.uk/EBE/module/fleet/showFleetList.do?selectedCode=Family)
and light utility vehicle rentals.
(www.europcar.co.uk/EBE/module/fleet/showFleetList.do?selectedCode=Standard)
The company serves business and leisure customers throughout Europe,
Africa, the Middle East, Latin America and Asia-Pacific. Excluding franchise
operations, in 2009 Europcar signed 9.5 million rental contracts, with 7,000
employees and a fleet exceeding 190,000 vehicles. In September 2008, Europcar
and U.S. market leader Enterprise Holdings joined forces in a strategic
commercial alliance to form the world's largest car rental network, with more
than 1.2 million vehicles and 13,000 locations around the world. Europcar is
owned by the French investment company Eurazeo.

Europcar is the European market leader and is also leading in its
environmental approach to car rental. It opened its first 'environmental
agency' in Paris in 1999, and in 2008 it was the first company in Europe to
have its 'Environmental Charter' - which formalizes its commitments in favour
of sustainable development - certified by Bureau Veritas.

    For further media information please contact:

    Gloria Trapezaris
    PR Officer
    Second floor
    15 Bermondsey Square
    London
    SE1 3UN
    +44(0)20-7234-9150
    www.europcar.co.uk

For further media information please contact: Gloria Trapezaris, PR Officer, Second floor, 15 Bermondsey Square, London, SE1 3UN, +44(0)20-7234-9150