Eurostar Announces New Branding and Service Enhancements

LONDON, April 14, 2011 - Eurostar has revealed it will be changing its branding and
introducing new service enhancements for its customers, with Eurostar wishing
to reflect its plans and ambitions for the business in the future.

Over the last few years Eurostar has seen a big increase in the
number of passengers choosing to connect through Lille, Brussels and Paris
Gare du Nord (
www.eurostar.com/UK/uk/leisure/travel_information/at_the_station/stations/paris_gare_du_nord.jsp)
to other destinations. This has been driven by
shorter journey times and the growing desire among customers to travel in an
environmentally responsible, sustainable way.

Whereas in the past Eurostar was an unincorporated partnership of
three railways its business was transformed last year into one single
corporate entity. Eurostar is no longer just operating in three markets - UK,
France and Belgium - and its ambition is to broaden its reach and encourage
customers to ditch the plane and travel further into Europe by high speed
rail. Eurostar is looking to expand its horizons to the South of France,
Germany and the Netherlands. To mark the start of this new chapter and signal
the change within the business Eurostar has developed a new identity.

The new logo was given a lot of thought, as Eurostar are aware
how much travellers like its logo. This change was researched extensively to
ensure that it captures the key characteristics of Eurostar and creates an
identity that signals the next phase of the business.

The new branding will be rolled out gradually over the coming
weeks and months. The first changes will take place on the Eurostar website
and on travel tickets, with it then moving on to logos within stations and on
trains.

Over the coming months Business Premier customers will see a
number of enhancements to the Eurostar service based on business customers'
feedback. These include guaranteed boarding, menus from Alain Roux and an
onboard taxi booking service.

Eurostar leisure customers will also see a number of
improvements. Eurostar staff have expert knowledge about the destinations and
want to use that expertise to enhance the overall experience for the
customers. To ensure that leisure customers get the most out of their trip,
Eurostar is forging partnerships across cities which ensure that its
travellers get the most out of their leisure time at no extra cost - be it
art, music, sport, gastronomy or shopping.

The Eurostar Plus initiative, for example, gives customers 'two
for the price of one' entry to the leading galleries and museums in London,
Paris and Brussels and has recently struck a deal with Jamie Oliver whereby
customers travelling from the continent can get a 15% discount at his '15'
restaurant in London.

Eurostar will also be upgrading its fleet and purchasing 10 new
trainsets which complement its existing fleet.

About Eurostar:

Eurostar is the high-speed rail service directly linking the UK to France
and Belgium via the Channel Tunnel. For travellers choosing Eurostar holidays
to Paris, the fastest London to Paris train (
www.eurostar.com/static/micro_site/eurostar_london_to_paris.htm)
journey time is 2 hours 15 minutes, while travelling London-Brussels takes
just 1 hour 51 minutes and London-Lille only 1 hour 20 minutes.

Eurostar also offers carefully chosen hotels which customers can
save on when booked together with travel, for instance when you book Eurostar
Brussels city breaks (
www.eurostar.com/UK/uk/leisure/destinations/city_breaks/brussels.jsp),
Amsterdam city breaks (
www.eurostar.com/UK/uk/leisure/destinations/city_breaks/amsterdam.jsp)
, trips to Paris, Lille, Disneyland Paris (
uk.eurostar.com/uk/travel-to-france/travel-to-ile-de-france/travel-to-disneyland-paris/),
Brussels, Bruges, Ghent and Antwerp.

(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Eurostar is a founder member of Railteam, a partnership between
Europe's leading high-speed train operators that is developing simpler ways
to book and travel on the fast-expanding, European high-speed rail network.

For more information contact:

    Aude Criqui
    Senior Press Officer
    Eurostar Press Office
    Times House
    Regent Quarter
    Bravingtons Walk
    London
    N1 9AW
    +44(0)20-7843-5405

www.eurostar.com

.