EX-E4B Marketer Joins ‘Make it Cheaper’

LONDON - Make It Cheaper (www.makeitcheaper.com), the price comparison and switching service for businesses, has appointed Lynette Havenga Stokes as Marketing Manager.

Lynette is former Marketing Manager of Electricity4business (E4B), the GBP200m turnover energy supply company with over 40,000 customers that was forced into administration in October 2008. She is a member of the Institute of Direct Marketing and a specialist in marketing to SMEs across all lead generation channels.

Established in 2007 and based in Central London, Make It Cheaper receives more utility price enquiries (2,000 a week) and arranges more new contracts (1,000 a week) than any other business-only price comparison service. Acting on behalf of customers with total impartiality and without charge, it offers cost savings across a range of products including cheaper business electricity, business gas, insurance and telecoms. The prices it offers are often better than could be found by going direct to suppliers because of the volume of deals its negotiates.

Jonathan Elliott, managing director of Make It Cheaper, commented:

“E4B was a pioneer in its field and made the ‘Big 6′ energy companies sit up and rethink the way they market themselves to small business customers. As such, we welcome the contribution Lynette will make to Make It Cheaper, particularly as we head into our next phase of expansion.”

Source: Make It Cheaper

Further information: Nick Heath (Ink PR) +44(0)20-7654-0730 / +44(0)7720-297972 / nick at inkpr.com