Expedia Launches Search for new Agency for its Pan-European Creative Work

LONDON, October 28, 2010 - Expedia has commissioned specialist agency selection consultancy, AAR, to
assist in a review of its Pan-European creative account. The review follows a
restructure of the online travel agent's European marketing team. Behind this
new approach is a desire to expand the range of online travel agency services
on offer to consumers in established Expedia markets and to support expansion
into new European territories.

Expedia has conducted extensive consumer research with brand consultancy,
the Value Engineers, to better understand the needs of different audiences
and how best to connect with them to address the issues that matter to
different consumer segments in each European country.

A series of new products and services informed by this research will be
launched in 2011 alongside a new series of integrated marketing
communications initiatives. Agency suppliers selected from the review will be
tasked with rolling out a new brand positioning for Expedia across Europe and
execution of campaigns to educate consumers about the broader range of
services Expedia has to offer.

In the last year Expedia has launched new local websites in 3 new
European markets and building the Expedia brand in these markets will be a
key task for the chosen agency. Following this development, Expedia has also
expanded the marketing team to focus on both new and existing markets.
Expedia has also recruited new managers to manage social media and mobile
communications and is currently recruiting for a new Senior Marketing Manager
for the Scandinavian markets.

Expedia is looking to structure its agency suppliers with a hub and spoke
model aligned to Expedia's own marketing structure

"As a business we have been able to improve our efficiency of operation
and speed of response by creating a European marketing structure which
combines local expertise with a central European hub in London. By removing
layers of structure and increasing the flexibility of our marketing
functions, Expedia has seen reinvigorated, marketing-driven growth and
delivered strong business performance - despite a difficult year for the
travel industry. Now it is time to ensure that our internal marketing
infrastructure is better aligned to the way in which we manage our marketing
services," commented Andrew Warner, Senior Marketing Director EMEA for
Expedia.

The new agency suppliers will be tasked with generating both pan regional
creative and local work that demonstrates a strong appreciation of local
consumer needs.

"We are firmly committed to maintaining close connections with our
consumers in each local market. Local knowledge is critical to success in the
travel business and Expedia has over 400 people across the world managing
local relationships with our hotel and air partners. Therefore a demonstrable
understanding of the nuances of consumer communication in different European
countries will be a core requirement when we are selecting our agency
partners.

Expedia's media planning and buying is currently managed by PHD across
Europe and Essence is the company's digital advertising agency for Europe.
These relationships remain unaffected by the new pitch. Incumbent agencies
Meteorite in the UK and Serviceplan in Germany will be invited to participate
in the pitch process.

EDITORS NOTES:

About Expedia, Inc.

Expedia, Inc. is the world's leading online travel company, empowering
business and leisure travelers with the tools and information they need to
easily research, plan, book and experience travel. Expedia, Inc. also
provides in-destination concierge service and activity desks for travelers.
The Expedia, Inc. portfolio of brands includes: Expedia.com(R),
hotels.com(R), Hotwire(R), Egencia(TM) (formerly Expedia Corporate Travel),
TripAdvisor(R), Expedia Local Expert(TM), Classic Vacations(R) and eLong(TM).
Expedia, Inc.'s companies operate more than 70 global points of sale in more
than 40 countries, with sites in North America, South America, Latin America,
Europe, Middle East, Africa and Asia Pacific. Expedia, Inc. is a component of
the S&P 500 index. Expedia, Inc. partners with loyalty programme Nectar in
the UK enabling its customers to collect 200 Nectar points on stand-alone
flights, hotels (www.expedia.co.uk/Hotels) or car hire bookings and
1000 points on package purchases through www.expedia.co.uk. For more
information, visit www.expediainc.com/ (NASDAQ: EXPE).

For further press information, please contact the Expedia press office
team: Telephone: +44(0)844-875-1457, Email:
expediapressoffice@golinharris.com

For further press information, please contact the Expedia press office team: Telephone: +44(0)844-875-1457, Email: expediapressoffice at golinharris.com