Experian QAS Achieves Latest Oracle CRM On Demand Validated Integration

LONDON, October 11, 2010 - Experian QAS, a leading contact data management software and services
provider has achieved Oracle Validated Integration with QAS for Oracle CRM On
Demand 1.0 and Oracle CRM On Demand. Customers will benefit from Experian
QAS's data quality tools with the Oracle CRM On Demand solution, providing
increased accuracy of customer intelligence, improved communications, and
more informed decision-making.

Experian QAS's existing Platinum partnership, through the Oracle
PartnerNetwork programme, provides customers with added confidence that
Experian QAS is one of the main and trusted contact data providers to Oracle
and its customers. Experian QAS software and services can help improve
address data quality, increase productivity, reduce waste and improve return
on investment by ensuring accuracy and completeness of data.

Nik Haidar, Product and Marketing Director at Experian QAS commented:
"This latest acknowledgment from Oracle is testament to our ability to
deliver market-leading data management capabilities. Experian QAS for Oracle
CRM On Demand software enables Oracle customers to benefit from accurate and
enriched contact data to help increase campaign effectiveness, operational
efficiency and business intelligence, and ultimately, generate more value
from their Oracle CRM activities."

Kevin O'Brien, Senior Director, ISV and SaaS Strategy, Oracle, commented:
"Oracle Validated Integration applies a rigorous technical review and test
process. Achieving Oracle Validated Integration through the Oracle
PartnerNetwork gives customers confidence that the integrations between
Experian QAS for Oracle CRM On Demand 1.0 and Oracle CRM On Demand have been
validated and the products work together as designed. This can help reduce
risk, improve system implementation cycles, and provide for smoother upgrades
and simpler maintenance."

About Experian QAS

Experian QAS provides contact data management (CDM) software and services
that help organisations drive value from their data. Every organisation
stores contact information on its customers/citizens, prospects, suppliers
and employees. Over 10,000 organisations worldwide choose Experian QAS
products and services to manage the quality and accuracy of this data to
improve business processing, financial performance, efficiency and the
customer experience.

Experian QAS offer services such as an address finder (
www.qas.co.uk/address-finder-solutions.htm), a postcode finder
(www.qas.co.uk/your-needs/address-and-postcode-solutions.htm), data
cleaning (www.qas.co.uk/your-needs/clean-your-data.htm), identity
management (www.qas.co.uk/electronic-identity-management.htm) and
single customer view (
www.qas.co.uk/your-needs/single-customer-view.htm).

QAS Ltd is a wholly owned subsidiary of Experian, the global information
services company. Visit Experian QAS on the web at www.qas.co.uk

About Experian

Experian is the leading global information services company, providing
data and analytical tools to clients in more than 90 countries. The company
helps businesses to manage credit risk, prevent fraud, target marketing
offers and automate decision making. Experian also helps individuals to check
their credit report and credit score, and protect against identity theft.

    PR Contact:
    Marielle Legair
    Experian Public Relations
    QAS Ltd
    George West House
    2-3 Clapham Common North Side
    London
    SW4 0QL

    +44(0)7966-102-823
    www.experianplc.com

PR Contact: Marielle Legair, Experian Public Relations, QAS Ltd, George West House, 2-3 Clapham Common North Side, London, SW4 0QL, +44(0)7966-102-823