Fairfax Cryobank Announces Fairfax FaceMatch(TM) for Sperm Donors: Similar to System Used by the FBI, Computer Program Compares Photos to Find Resemblance

Fairfax Cryobank announces a new and exciting computer program to help patients "match" a photo of their partner or some other individual to find their perfect sperm donor

FAIRFAX, Virginia, February 7, 2011 - "Patients choosing donor sperm often wonder if they can find a donor who
resembles their partner or someone else. Fairfax Cryobank's new Fairfax
FaceMatch(TM) program allows patients to upload a photo of their spouse or
partner, themselves, a family member or even a celebrity to identify donors
with similar facial characteristics," says Fairfax Cryobank Director of
Operations Dr. Michelle Ottey. "Like a program used by the FBI, Fairfax
FaceMatch(TM) uses sophisticated mathematical formulas to analyze the shape
of facial features to find a resemblance between a photo uploaded by a client
and the adult photos of our many extraordinary sperm donors. It uses 44
points on the face to match resemblances and is not a subjective estimation
of the resemblance."

(Logo: photos.prnewswire.com/prnh/20100506/CRYOLOGO )

The free Fairfax FaceMatch(TM) generates a list of donors whom the
program identifies as most closely resembling the photo uploaded by the
patient. Using the list and detailed physical, educational and other
information available from Fairfax Cryobank about each donor, including audio
interviews, essays, childhood photos and more, the patient can choose the
donor they prefer and order sperm online.

Fairfax FaceMatch(TM) was created in response to requests from patients
for information about who the donors resemble. Individual consultations with
Fairfax Cryobank staff are also available to help patients select their donor
via phone or in person.

"Fairfax FaceMatch(TM) is a fun, interactive way to help you select a
donor. We know that this can be a very exciting process and we believe that
Fairfax FaceMatch(TM) will enhance the experience," Dr. Ottey says.

Based in Fairfax, VA, Fairfax Cryobank is one of the world's largest and
most experienced sperm banks. Fairfax Cryobank offers exceptional donor
sperm, sperm storage and embryo storage services. Fairfax Cryobank meets the
highest stands of screening and testing and is fully compliant with all FDA
regulations.

Fairfax Cryobank is a division of Genetics & IVF Institute (GIVF).
Together, Fairfax Cryobank and GIVF offer an extensive donor program that
includes not only donor sperm, but fresh and frozen donor eggs from GIVF's
large pool of fully screened, immediately available egg donors.

Trina Leonard, +1-301-530-6700, (c) +1-301-351-2336, tleonard at givf.com