Fashion Without Borders

DF Designs Goes Global with Amazon.co.uk

NEW YORK, November 17, 2010 - Just in time for the holidays, DF Designs has "set up shop" on
Amazon.co.uk to offer its unique clothing lines to customers in nine European
nations. DF Designs, a small, U.S. web-based clothing company, is among the
first chosen by Amazon.co.uk to offer fashion online to customers abroad in
its new direct-to-consumer site.

"Amazon.co.uk is making it possible for DF Designs to market on an
international scale with an ease that would have been impossible just a few
years ago," said Joseph Nicholson, CEO of DF Designs. "By aligning with
Amazon.co.uk, we can offer our unique clothing line directly to consumers in
the UK, Germany, France, Spain, Italy, Belgium, Luxembourg, Ireland, the
Netherlands and Portugal," said Nicholson.

DF Designs has selected the dozen most "universal" patterns of Pookies(R)
brand drawstring pants to stock and sell on Amazon.co.uk, along with its
best-selling DreamCatcher II sleep shirt and three long dressing gowns
(Double Play, Platinum Dreamliner and Trans Pacific Traveler).

DF Designs was the brainchild of "serial entrepreneur" Joe Nicholson.
Almost from the launch of its clothing line three years ago, DF Designs
received numerous requests from consumers in the UK and across Europe but
shipping costs and the complex customs process made it an impossible task.
"Working with Amazon.co.uk and the U.K.-based Fulfillment by Amazon service
makes it possible for us to process our customers' orders in a cost-effective
and efficient manner," said Nicholson.

For more information about DF Designs:

amzn.to/94ZqZe or www.shopdfdesigns.com

    Contact:
    Barbara Ross
    Ross Communications
    +1-201-236-1771
    bross@rosspr.com

Barbara Ross, Ross Communications, +1-201-236-1771, bross at rosspr.com