FEMSA Delivers Double-Digit Revenue and Operating Income Growth Across Operations in 2Q11

MONTERREY, Mexico, July 22, 2011 -

Fomento Economico Mexicano, S.A.B. de C.V. (”FEMSA”) announced
today its operational and financial results for the second quarter
of 2011.

Second Quarter 2011 Highlights:

• FEMSA comparable consolidated total revenues and income from
  operations grew 15.5% and 17.7%, respectively, compared to the
  second quarter of 2010, reflecting double-digit growth at Coca-Cola
  FEMSA and FEMSA Comercio.

• Coca-Cola FEMSA total revenues and income from operations
  increased 12.9% and 12.4%, respectively.   Double-digit
  income from operations growth in the Mexico and Mercosur divisions
  drove these results.

• FEMSA Comercio achieved double digit same-store sales growth
  during the quarter.   Income from operations increased
  26.2%.

Jose Antonio Fernandez Carbajal, Chairman and CEO of FEMSA,
commented: “The second quarter was a successful one for us, on
several fronts.  Operationally, we saw sustained momentum at
FEMSA Comercio and in most of our territories at Coca-Cola FEMSA,
with Mexico continuing to show strong growth.  In an
environment that is not without its challenges, our team once again
managed to produce an encouraging set of results.  In addition
to that, as you know, during the second quarter we had the
privilege of reaching a key strategic agreement with Grupo Tampico
to join forces and combine their bottling operations with those of
Coca-Cola FEMSA, marking an important step in the journey to
consolidate our leadership position in the non-alcoholic beverage
space.  So as we pass the halfway mark for this year, we are
on the right track but we must keep our focus and our energy and
continue to strive to exceed the goals we have set for
ourselves.”

To obtain the full text of this earnings release, please
visit our Investor Relations website at
www.femsa.com/investor under the Financial Reports
section

This report may contain certain
forward-looking statements concerning our future performance that
should be considered as good faith estimates made by us. These
forward-looking statements reflect management’s expectations and
are based upon currently available data. Actual results are subject
to future events and uncertainties, which could materially impact
our actual performance.

FEMSA is a leading company that participates in the
non-alcoholic beverage industry through Coca-Cola FEMSA, the
largest independent bottler of Coca-Cola products in the world in
terms of sales volume; in the retail industry through FEMSA
Comercio, operating the largest and fastest-growing chain of
convenience stores in Latin America, and in the beer industry,
through its ownership of the second largest equity stake in
Heineken, one of the world’s leading brewers with operations in
over 70 countries.

Contact comunicacion@femsa.com  IR Contact
investor@femsa.com.mx +52-81-8328-6167.

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