FEMSA Schedules Conference Call to Discuss Fourth Quarter and Full Year 2009 Financial Results

MONTERREY, Mexico, January 29 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV:
FEMSAUBD) is pleased to invite you to participate in its Fourth Quarter and
Full Year 2009 Conference Call that will be held on:

    Friday, February 12, 2010
    12:00 PM Eastern Time
    (11:00 AM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host the call
and discuss FEMSA's 4th quarter and full year 2009 financial results,
followed by a question and answer session. The quarterly results will be
released on February 12 before the markets open.

    To participate in the conference call please dial
    Toll Free US: +1-888-230-5549
    International: +1-913-312-1516

The conference call will be webcast live through streaming audio. For
details please visit www.femsa.com/investor

If you are unable to participate live, the conference call replay will be
available on ir.femsa.com/results.cfm

FEMSA is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in
Mexico, with presence in Brazil, and an important beer exporter to the United
States and other countries; and Oxxo, the largest and fastest growing
convenience store chain in Mexico with over 7,000 stores.

FEMSA Investor Contact, +52-818-328-6167, investor at femsa.com.mx, or FEMSA Media Contact, +52-818-328-6046, comunicacion at femsa.com