FEMSA to Present at Consumer Analyst Group of New York (CAGNY)

MONTERREY, Mexico, February 12 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV:
FEMSAUBD) announced today that Javier Astaburuaga, FEMSA Chief Financial
Officer, and Carlos Salazar, Coca-Cola FEMSA CEO, will present at this year's
Consumer Analyst Group of New York (CAGNY) Conference being held in Boca
Raton, Florida on Tuesday, February 16, 2010 at 5:30 p.m. ET. The public can
access the event via live webcast and presentation through the company's
Investor Relations web site at www.femsa.com/investor

FEMSA is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in
Mexico, with presence in Brazil, and an important beer exporter to the United
States and other countries; and OXXO, the largest and fastest growing
convenience store chain in Mexico with over 7,300 stores.

Investors, +52-818-328-6167, investor at femsa.com.mx, or Media, +52-818-328-6046, comunicacion at femsa.com