Firefly Successfully Migrates DdD’s Retail Software from Magic to .NET

PETAH-TIVKA, Israel, September 9, 2011 -

Firefly announced today that DdD Retail’s Magic-based software was automatically migrated to .NET using Firefly’s automated migration software, while maintaining the same functionality and appearance of the Magic-based version.    

Firefly (www.fireflymigration.com), the global leader in migration of Magic-based applications to Microsoft’s .NET, today announced that the DdD’s retail management software, which is deployed over the cloud across 12 European territories, has been successfully migrated to .NET and will soon replace the previous Magic-based version of the software. DdD thereby joined DataMax Group, Crown Agents, Eldan Car Rental, Israel Aerospace Industries, and others as a Firefly customer.

DdD’s back-office has been completely migrated to .NET. The back-office facilitates centralized management of data arriving from DdD points of sale in over 2,500 fashion stores. Among other things, the software includes custom reports, inventory management, customer club management, etc. Prior to the migration, DdD’s software was based on uniPaaS - Magic Software Enterprises’ (NASDAQ:MGIC) latest development framework version.

Thanks to Firefly’s automated migration technology, the conversion was completed on a short timetable at a predetermined cost without the need for development freeze or user’s retraining. The migrated software is based on the standard .NET development environment. DdD’s original development team was preserved and following Firefly’s 3-week .NET training course, are now maintaining and developing the software on .NET.  

DdD R&D Manager Morten Gade: “Firefly has proven to be the perfect match for reaching some of our strategic business goals. Their professionalism and understanding of DdD’s requirements has been exceptional. The service and assistance Firefly has given in the migration process is second to none.”

Firefly founder and CEO Noam Honig: “We are proud that DdD Retail has joined the circle of our customers. We are glad that after a long process of considering the alternatives in the market and a meticulous examination of the work we have done for similar customers, we were chosen to perform the migration. The converted system is a cloud-based Internet system, and the transition to .NET has significantly improved performance, and has also improved the servers’ ability to handle heavy loads.”

About Firefly

Firefly is the world leader in migration of Magic-based software to.NET. Firefly’s automatic migration product requires no manual programming, and guarantees compliance with short timetables, predetermined low cost, and full preservation of the investment in the original system. Firefly’s customers include DataMax Group, Crown Agents, Eldan Car Rental, and Israel Aerospace Industries.

www.FireflyMigration.com

About DdD Retail

With 20 years of experience in developing IT solutions for retail and with more than 2500 installations of point of sales (POS), DdD Retail is the leading supplier of IT solutions to for fashion retailers. DdD’s retail solution includes the user-friendly DdD PoS (cash register) and the DdD back-office (administration system) including stock management, easy registration of goods reception, creation of reports/statistics and more. The DdD store solution is built on future proofed technology and can easily be integrated with Microsoft Dynamics AX/NAV or other local ERP systems. DdD’s customers include fashion chains Saint Tropez, PUB Stockholm, and Esprit.

www.DdDRetail.com

Press contact
Shay Shany
+972-54-7799567
shay@fireflybox.com

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