First-Ever Industry Leaders Panel to be Held at 2010 HBA Global Expo

Personal Care Industry Executives to Provide 'Insights from the Top' at HBA's Marketing & Technical Conference Program

NEW YORK, August 12, 2010 - For the first-time in the beauty and personal care business, six leading
executives will assemble for an extraordinary panel as part of HBA's
Marketing & Technical Conference
(www.hbaexpo.com/conference-program_tues). The program will be held
during this year's HBA Global Expo & Conference (www.hbaexpo.com),
September 28-30, at New York's Jacob K. Javits Convention Center. HBA Global
is the leading product development event for the cosmetics, fragrance,
personal care and skin care industry.

This high caliber panel is entitled: INSIGHTS FROM THE TOP: Looking Ahead
to Innovation and Growth Challenges
(www.hbaexpo.com/conference-program_wed) and will be held on
Wednesday, September 29, from 9:00am-10:30am. These current industry leaders
will reveal the foreseeable issues and viable opportunities that will help
create and shape the future of the beauty and personal care industry.
Participating in this esteemed panel are Christian Bardin, President, CBA
Associates; Craig Frischling, President, Lipo Chemicals, Inc.; Kevin
Gallagher, President, Croda, Inc.; John Van Hulle, President, Global Color
Additives and Inks, PolyOne; and Karen Young, CEO, The Young Group.

On all three days of the conference, HBA's technical program will also
offer additional educational sessions which are designed to give practical
strategies and innovative ideas to keep industry professionals on the
cutting-edge. Supporting the Technical conference program at HBA Global is a
sold-out Ingredients & Technology exhibit area on the show floor. Companies
exhibiting in this area include Sederma, Laboratoires Serobiologiques,
Accutech, Intertek Consumer Goods, MG America, Campo Research and France
Naturals as well as some new exhibitors to HBA Global including Amazon Forest
Botanicals, Chemspeed Technologies, Coptis, Jedwards and Monoi USA.

Other technical sessions at HBA Global includes "COSMETICAL BIOCHEMISTRY:
A Surface Treatment Approach to the Wide Range of Skin of Color" on Tuesday,
September 28th featuring leading doctors, dermatologists and scientists from
Clinique, Weill Cornell College, St. Luke's Roosevelt Hospital, and The Estee
Lauder Companies, providing an in-depth understanding of the emerging science
of Cosmeticals, a vital element in the development of products that make the
skin look and feel healthy on all consumers. Tuesday's program will also
showcase the sessions "SKIN SCIENCE AND HEALTH DATA: Generating Believable,
Accurate Claims;" and "NOVEL DELIVERY SYSTEMS."

In addition to the panel event, Wednesday's program includes sessions,
such as "THE ANTI-AGING PATH: Where No One Has Gone Before;" "SKIN CARE
DEVICES;" and "NEW DIRECTIONS IN SKIN AND HAIR CARE FORMULATION." With the
release of the final monograph for sunscreens in the US imminent,
representatives from Sloan Kettering Memorial Cancer Center, BASF, Integrated
Botanical Technologies and Dow Chemical will also address skin cancer, the
ideal sunscreen, testing protocols and the regulatory issues confronting
formulators and users of sunscreen alike in "SUNSCREENS: A MINI-SYMPOSIUM."

Thursday's lineup will be presented by companies, such as DSM Nutritional
Products, The Polla Beauty Group, Croda Inc., ISP Corporation, Sederma, and
Better Life, who will speak at sessions entitled "HAIR CARE WORKSHOP:
Scalp-Hair System Health, Part 1 & 2;" "THE NATURAL AND ORGANICS TREND
CONTINUES;" and "SKIN AGING PREVENTION."

"The Insights From The Top panel and this year's full technical program
lineup provide an incomparable experience that will give attendees the tools
to combine science, cutting-edge ingredients, and current trends in the
development of effective and successful new products," said Rebecca Fraimow,
Education Program Specialist, HBA Global Expo & Conference.

HBA's Marketing & Technical Conference is comprised of all the
highlighted technical programs above and a multitude of valuable marketing
sessions. Full conference passes include access to all sessions Tuesday
through Thursday. Three-session passes and individual passes can also be
purchased. All passes include free admission to the exhibit hall for three
days, access to the keynote address, Trend Spot Theater, New Products
Innovation Showcase, and entry to the Spa & Resort Expo
(www.spaandresortexpo.com), which is co-located with HBA Global Expo.

The 2010 HBA Global Expo & Conference also offers a new Global
Perspectives Conference (www.hbaexpo.com/global-perspectives) to help
companies expand their business internationally, the Trends Conference
(www.hbaexpo.com/trends-conference) providing beauty, color and
packaging forecasts for 2011, along with future consumer expectations, and
the Green Conference (www.hbaexpo.com/green-conference) with a
technical and marketing roadmap for making natural and green products,
sustainable, successful and profitable. Also for the first time in the U.S.
and at HBA, Organic Monitor will present two Natural Cosmetics Workshops
(www.hbaexpo.com/organic_monitor). For more information on the HBA
Global Expo & Conference and to register visit www.hbaexpo.com or call
+1-609-759-7605.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development for the entire beauty community including skin care,
cosmetics, fragrance, personal care and well-being industries. For three days
the top brand manufacturers from mass to prestige, as well as independent and
niche beauty companies will gather to learn about industry trends and
discover new products from the world's leading suppliers. The HBA educational
conference is renowned for providing an unparalleled look at both the
marketing and technical drivers in the health and beauty space and provides
proven strategies for business growth. Co-located with HBA will be The Spa &
Resort/Medical Aesthetics Expo showcasing the convergence of the traditional
and medical segments of the spa and resort industry.

More information on HBA Global Expo & Conference, taking place September
28-30, 2010 at the Jacob Javits Convention Center and to connect on Facebook
(www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815),
LinkedIn (www.linkedin.com/groups?about=&gid=1856844) and Twitter
(twitter.com/hba_events) go to www.hbaexpo.com.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com