Flash Networks Video Optimization Relieves Network Bottlenecks With Quality User Experience

Video Starts 5 Seconds Faster With 96% Fewer Stalls and 46% Less Data Consumption

HERZLIA, Israel, February 10, 2011 - Flash Networks, a global provider of intelligent mobile Internet
solutions, announced the dramatic reduction in network load achieved during
active deployments and network trials of its Video Optimization solution in
North America, Europe, and Asia. As a result of implementing network
optimization tuned for user quality of experience, Flash Networks achieved,
on the average, a 49% improvement in video start time, or an average of 5.74
seconds faster loading, and a 96% reduction of stalls, together with up to
46% reduction in consumed data.

Flash Networks recently analyzed video traffic from optimization systems
installed in five operator networks that serve more than 130 Million
subscribers in APAC, North America, Western Europe, and Eastern Europe.
Analysis at the application layer revealed:

    - Video traffic is increasing at a rate of 12% month over month

    - Android and Apple handheld devices account for only 25% of the
      handset market but over 65% of mobile Internet handset traffic

    - 75% of users abandon videos before completion

Effective network optimization is required to alleviate bandwidth
bottlenecks created by the massive increase in mobile data usage, driven by
video traffic. Speaking at a conference recently, France Telecom Orange's
CEO, Stephane Richard, revealed that he anticipates ten times more data
traffic in their network within two years.

"We are seeing more and more players entering the optimization
market with basic solutions that are insufficient because they don't take
into account local network congestion and the individual user experience,"
said Merav Bahat, Vice President of Marketing and Business Development at
Flash Networks. "Harmony's Video Optimization factors in network load at the
cell level, as well as subscriber session information, to provide the most
relevant level of optimization, ensuring subscriber satisfaction while
reducing network load."

Flash Networks' Video Optimization is part of the Harmony Mobile
Internet Services Gateway which enables operators to enhance user quality of
experience, reduce operational expenses, and manage and monetize access to
the open Internet by applying best-in-class services to mobile data traffic.

Harmony sits at the heart of the network, inspecting,
identifying, and then optimizing video traffic. Due to a highly efficient and
unique system architecture, Flash Networks' Video Optimization has the lowest
footprint in the market, resulting in a solution that is up to five times
more cost-effective than competitive solutions.

Flash Networks' cell-based video optimization solution will be
demonstrated at Mobile World Congress 2011, February 14-17 in Barcelona,
Spain at Flash Networks' booth in Hall 2.0, Stand 2B75.

About Flash Networks

Flash Networks is a global provider of intelligent mobile
Internet solutions that enable operators to improve quality of experience,
reduce network operational expenses, and manage and monetize the mobile
Internet. Providing a faster, safer, richer, and more personalized user
experience, Flash Networks' Harmony Mobile Internet Services Gateway helps
operators achieve significant cost savings through intelligent data traffic
optimization, and applies intelligent policies for targeted marketing and
charging. With offices in Europe, Asia, and North America, Flash Networks'
installed base of top-tier mobile carriers includes O2, Orange, SingTel
Group, T-Mobile, Telefonica, and Wind. For more information, visit
www.flashnetworks.com.

    CONTACT:

    Flash Networks
    Naomi Rabbie
    Phone:  +972-9-961-0841
    Mobile: +972-54-7744539
    naomir@flashnetworks.com

    Spicetree Communications
    Monica Maron
    Mobile: +972-545-429-529
    monica.maron@spicetreecom.com

CONTACT: Flash Networks, Naomi Rabbie, Phone: +972-9-961-0841, Mobile: +972-54-7744539, naomir at flashnetworks.com; Spicetree Communications, Monica Maron, Mobile: +972-545-429-529, monica.maron at spicetreecom.com