Saatchi & Saatchi Digital Director to Head Digital at Ketchum Pleon

By Ketchum Ltd, PRNE
Wednesday, February 9, 2011

LONDON, February 10, 2011 - Ketchum Pleon, a leading public relations firm, today announced the
appointment of seasoned digital practitioner, Mo Lishomwa to Head of Digital
for its London operations. Mo comes to Ketchum Pleon from Saatchi & Saatchi
where she has served as digital director since 2008.

Mo brings an expert understanding of brands in the online space,
best-in-class content and a proven track record in delivering digital
strategy on behalf of clients. She will take on her new role in April,
replacing Fernando Rizo who leaves the agency in March.

"With digital and social media embedded at the heart of communications
today, Mo's appointment is vitally important to meeting our clients' needs in
building truly integrated communications," said Avril Lee, partner and deputy
CEO of Ketchum Pleon London. "We welcome Mo's tremendous insight to client
challenges and her expertise integrating digital strategy across practices
and geographic regions; she will be a tremendous asset to Ketchum Pleon. We
also thank Fernando for his two years of service here in London and his
passionate advocacy of all things digital."

Prior to Saatchi & Saatchi where Mo consulted with telecoms, food and
financial services clients such as T-Mobile, Lurpak and Visa Europe, she was
senior global digital project manager for adidas on global campaigns and
product development from their HQ in Germany and the Netherlands, she worked
as development manager on R&D on the platform that now supports the i-player
for the BBC, and she worked for Yahoo! in the U.S. and U.K.

Building on the consultancy's network of digital capabilities, Mo's
appointment is the latest in a series of hires designed to help clients
effectively and efficiently deliver digital content, social media and
storytelling capabilities. Earlier in the week, Ketchum Pleon announced the
arrival of Daisy Wallace to serve as content director, as well as the
addition of two digital strategists, Kate Matlock and Alastair Sibley.

About Ketchum Pleon

Ketchum Pleon is one of the largest, most geographically diverse
communications consultancies and the established European market leader.
Worldwide, Ketchum has more than 2,000 employees in owned operations and
operates in 66 countries with more than 100 owned and affiliated offices.
Ketchum is a unit of Omnicom Group Inc. (NYSE:OMC; Additional information on Ketchum Pleon and its
award-winning work can be found at

Contact: Robyn Massey, Ketchum, +44(0)20-7611-3658, robyn.massey at

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