Brand Campaign Debuts on Outdoor Media

Wednesday, February 9, 2011 Launches its First Outdoor Campaign in Delhi & Mumbai

NEW DELHI, February 10, 2011 - Advancing into the next phase of SME (Small and Medium Enterprises)
awareness campaign,, India's largest online B2B marketplace
launched its first outdoor campaign this month. Strategically displayed
across Delhi and Mumbai,'s hoardings, billboards and unipoles
can be seen in major industrial areas, entry-exit points of the city and
metro stations. The drive focuses on capturing the attention of small scale
industries and educate them about online usage and a wide spectrum of
benefits attached to it.

Highlighting the role of the campaign, Mr. Dinesh Agarwal, Founder & CEO,, said, "We are cognizant of the epochal role of the Internet in
SMEs' growth and development. This is the reason why has
undertaken this drive on such a large scale. Our maiden outdoor campaign will
act as a passage for us to reach out to the small enterprises present across

Stretching itself to connect with a large number of small scale
enterprises, has gone all out to ensure they meet this
objective. Following a similar format as undertaken in print campaign, all
the important areas in and around Delhi and Mumbai will get a flavour of

The areas in Mumbai inlcude Vasai, Sion, Malad, Dadar (FOB Circle), Dadar
(Tilak Bridge), Chembur, Andheri, Andheri (JVPD Circle), Andheri (FOB),
Marine Drive, Worli, Bandra (On Kherwadi Junction), Bandra (Opp. Station),
Santacruz, Jogeshwari, Dahisar amongst others. The areas in Delhi include
Srinivaspuri, Ring Road, ISBT, South Extension, Kalindi Kunj, Rajouri Garden,
Minto Road, Shadipur, Mayur Vihar, Laxmi Nagar, Mahipalpur, DND flyover,
Nehru Place, Mathura Road, Central Secretariat, Pragati Madan, Kashmere Gate,
ITO, Bhairon Marg, Defence Colony amongst others.

This year's SME awareness campaign has been launched with heightened
fervour as it runs across print media, leading radio stations, online sites
and now outdoor. Bringing this new initiative in its campaign,
seek to become an integral part of the SME sector.

About is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996 by Mr. Dinesh Agarwal (CEO), the company has a pan-India
presence in over 100 cities. With over 2400 employees located across 55
offices in the country, offers an extensive range of value-
added products and services to its 1 million registered members and nearly 5
million global buyers across various industries and verticals. has won numerous awards over the years and has been widely
covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld,
Economic Times, Financial Express, etc for its pioneering role in promoting
SME business in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:

    Media Contacts
    Pawandeep Kaur
    Manager - PR
    T: +91-120-3911000
    F: +91-120-2424943

Media Contacts: Pawandeep Kaur, Manager - PR, T: +91-120-3911000, F: +91-120-2424943, E: pr at

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