For Textiles With a Clean Record: JAKO-O now Adopts the bluesign(R) Environmental Standard

Production Without Harmful Substances - With Little Water and Energy

BAD RODACH, Germany, July 27, 2010 - Two is better than one: In addition to the Oeko-Tex(R)logo, JAKO-O now
adopts the bluesign(R) standard with respect to the environmental
friendliness of textile products. As Bettina Peetz, Director of JAKO-O
states, "Clothing marked with the bluesign(R) logo guarantees that the entire
manufacturing process is not harmful to health AND is absolutely
environmentally friendly." Through this, the catalog company for savvy
children's items adopts its special responsibility for the future of children
and the environment.

According to Bettina Peetz, JAKO-O will continue to expand the choice of
bluesign(R)-certified products: "The goal is to have as much of our
functional and outdoor collection certified as possible". Customers already
see the "Oeko-Tex(R) Standard 100" sign for textiles that do not pose a
hazard to health on almost every piece of JAKO-O clothing. A great number of
textiles even belong to Product Class 1 for baby products and with this,
fulfill the strictest Oeko-Tex(R)requirements.

As Bettina Peetz, head of JAKO-O, emphasizes, "With the help of
bluesign(R), we would like to convince our vendors of the benefits of saving
scarce resources such as water and energy as well as replacing dangerous
chemicals. In addition, production processes shall be optimized in order to
reduce dangers for employees and customers". JAKO-O continues its engagement
in environmental and consumer protection through cooperation with
bluesign(R): JAKO-O was certified according to the EC ECO-Audit Ordinance in
1999 as the first toy manufacturer. Together with TUV Rheinland, JAKO-O has
also developed an expanded test program for material substances in shoes.

Environmental friendliness that carries logos: bluesign(R) and
Oeko-Tex(R)

In contrast to Oeko-Tex(R) Standard 100, in which the adherence of the
limiting values for the chemicals that are used is checked, the end product
is not the only thing evaluated by the bluesign(R) standard. Rather, the
entire production process is assessed - from the raw materials and the
chemical components that are used through to the water and energy consumption
and safety in the workplace. The bluesign(R)certificate is awarded
independent of the manufacturers by Bluesign Technologies AG with registered
office in Switzerland.

Outstanding family friendliness

JAKO-O GmbH was founded in 1987 and belongs to the HABA corporate family
in addition to the toy manufacturer, HABA, and the kindergarten and school
furnisher, Wehrfritz. The owner and managing partner is Klaus Habermaass.
Since 2004 JAKO-O has been developing new target groups with the Qiero! and
FIT-Z sales divisions: While JAKO-O is aimed at children under 10 years of
age, FIT-Z targets the youth ages of 10 to 16. Qiero! offers fashion for
adults. The HABA corporate family employs approximately 1800 employees in Bad
Rodach (Upper Franconia) in northern Bavaria. The entire HABA corporate
family has been honored several times for its family friendly company policy
with the 'Audit berufundfamilie (R)' certificate (German Career and Family
Audit certificate), an initiative of the non-profit Hertie Foundation.

    Press Relations Contact
    Volker Clement
    MasterMedia GmbH
    Phone +49(0)40-507113-40
    Fax +49(0)40-591845
    volker.clement@mastermedia.de

Press Relations Contact: Volker Clement, MasterMedia GmbH, Phone +49(0)40-507113-40, Fax +49(0)40-591845, volker.clement at mastermedia.de