Foster Hinshaw Takes the Helm at Dataupia

Industry Veteran Leads Data Warehouse Appliance Venture into High Growth Phase

CAMBRIDGE, Massachusetts, November 18 - Dataupia is pleased to report that Foster Hinshaw has returned to
Dataupia as chief executive officer. Hinshaw, known as "the Father of Data
Warehouse Appliances," founded Dataupia to drive appliance technology into
the mainstream data warehousing market. After taking a hiatus following a
medical surgery, he is back to lead the Company into a high-growth phase.

"I am excited about the Company's position and direction," said Hinshaw.
"This is a great time for expansion. During the recession, we established a
very strong customer base and an internationally proven product, with
deployments in some of the world's largest installations. Dataupia is in an
excellent position to take advantage of the economic recovery. This timing is
similar to what happened at my previous company, Netezza, where we created
core value during the last economic downturn and successfully rode the
upswing."

Dataupia has recently secured additional funding to support its long-term
product development plans and customer acquisition to fuel its growth as the
economy rebounds.

According to Jonathan Saunders, chief operating officer, Dataupia, "The
market has validated Foster Hinshaw's perception that companies are facing
critical capacity limits in their ability to access and use their data. Under
his direction, Dataupia will continue to offer its valuable solution for
highly scalable business applications at a very affordable price point, which
is especially attractive for companies looking to support their own growth."

About Dataupia

Dataupia brings a strong record of industry leadership to addressing the
growing gap between the massive volumes of stored data and the portion that a
business can use to its benefit. By architecting specialized software and
industry-standard hardware into a highly cost-effective and intelligent
appliance, Dataupia's solution will amplify an organization's existing
information systems to provide deeper access into their data universe and
more comprehensive business insight. Founded in 2005, Dataupia is backed by
Polaris Venture Partners, Valhalla Partners, and Fairhaven Capital. Learn
more at www.dataupia.com.

Lis Strenger of Dataupia, +1-617-301-8463, lstrenger at dataupia.com; or Rachel Miller of SHIFT Communications, +1-617-779-1856, dataupia at shiftcomm.com