Free IFI Insider Webinar: Snack Innovation in a Health & Wellness World

AMSTERDAM, July 1, 2010 - International Food Ingredients magazine is proud to present the fourth of
their monthly series of editorially-led webinars, the IFI Insider. The IFI
Insiders, which will take place every month throughout 2010, will each focus
on a key category within the food & beverage industry. They are researched &
produced by the IFI editorial team, ensuring that you can now benefit from
IFI's lauded content in a new, innovative format.

The inaugural IFI Insider takes place next week and focuses entirely on
the Snack Foods Industry.

Viewing the webinar is free, you can register by using this link:

w.on24.com/r.htm?e=222903&s=1&k=5CDFD1DA66E424427D01C0401CDAB45B&partnerref=free

    Date: Wednesday July 7, 2010
    Time: 4:00 PM Central European Summer Time
    Duration: 1 hour including Q&A
    How much? Free of charge
    FULL PROGRAMME
    16:00 - 16:15 - Health vs. Pleasure: Trends in Snacks
    Lu Ann Williams, Head of Research, Innova Market Insights

Session Description:

With society's increasing focus on health and wellness, food
manufacturers are paying more attention to making products that are better
for consumers - yet we know people still want indulgent flavors and textures.
Can health and indulgence co-exist, or must we choose one or the other? This
presentation will review examples of products in the marketplace around the
world and consider how and where manufacturers are improving nutrition while
maintaining the attributes consumers find pleasurable.

16:15 - 16:20 - Delicious AND Nutritious: the Globally Craved Almond

Shirley Horn, Chief Marketing Officer, Almond Board of California

Session Description:

In the food manufacturing world where ingredients are often highly
specialized, almonds are one of the few "multi-tasking" ingredients that
deliver many benefits at once. The almond industry in California, where 80%
of the world's almonds are grown, supports extensive nutrition research and
consumer studies to help educate manufacturers about how they can formulate
with this versatile tree nut to meet today's demand for healthier products.
This presentation summarizes how almonds add a winning combination of flavor,
crunch and wholesome nutrition.

16:20 - 16:50 - Snacks Health and Innovation via Open Innovation at
General Mills

Jenny Maack-Mcaab, Innovation Entrepreneur, General Mills

Session Description:

    - Introducing General Mills' world famous Snacks brands -
       Nature Valley, Fiber One, Betty Crocker, Bugles and Chex Mix
    - Building a portfolio of healthy snacks using open innovation and
       supplier collaboration
    - The role health is playing in snacks at General Mills
    - What have you got to offer? Could you hold the key to General
       Mills' future snack pipeline?
    - Driving innovation through the General Mills' Worldwide
       Innovation Network (G-Win)

16:50 - 17:00 - Closing Q&A

Featuring the following expert speakers:

Lu Ann Williams

Head of Research, Innova Market Insights

Lu Ann Williams is Head of Research at Innova Market Insights. She
started her career in The Netherlands twenty years ago with Wolters Kluwer
before moving to leading science publisher Elsevier. For the past fifteen
years she has been involved in the international food industry where she
works with the world's largest food and beverage companies on product
development and marketing strategies, trends analysis, open innovation
projects and technology scouting. She comes from Georgia (USA) and graduated
from Georgia Tech and got her MBA from the Thunderbird School of Global
Management.

Shirley Horn

Chief Marketing Officer, Almond Board of California

Shirley Horn is the Chief Marketing Officer for the Almond Board of
California. She is responsible for creating consumer and industry awareness
and preference for California Almonds, and increasing global demand. She
joined the Almond Board in September, 2006, an era of unprecedented growth as
the industry ramped up for a 50% increase in production to over 1.5 billion
pounds per year, 80% of the world's commercial production of wholesome,
natural almonds. Ms. Horn has over twenty-five years' experience in global
brand management, corporate communications and public affairs and has worked
in international marketing for a range of companies from large
multi-nationals to small start-ups.

Ms. Horn, former Senior Director of Global Brand Management for Agilent
Technologies, was responsible for creating a new global brand when Agilent
was spun-off from the Hewlett-Packard Company in 1999. She joined
Hewlett-Packard (UK) Ltd. in 1989 as Director of Corporate Communications and
Public Affairs in Bracknell, Berkshire, UK. A dual citizen of the United
States and the European Union, Ms. Horn returned to the U.S. in 1996 to
manage global marketing communications for HP's Healthcare business.

Jenny Maack-Mcaab

Innovation Entrepreneur, General Mills

Jenny Maack-Mcaab is an Innovation Entrepreneur for the Snacks Division
of General Mills. She has 11 years experience in General Mills. She is
currently working on connecting multiple internal teams with external
solutions in spaces that range across the Snacks product portfolio. Prior to
this role, Jenny worked as an R&D process engineer for the Snacks and Yoplait
divisions, working on developing unique products and processes that were
enabled externally from around the globe.

This IFI insider is sponsored by the Almond Board of California.

www.ingredientsnetwork.com

Anita Muis, +31-204099544, anita.muis at ubm.com