Fresh & Easy Opens 150th Store; 11 Stores to Open in April

Nearly 650 Jobs Created Already This Year

BURBANK, California, April 7, 2010 - Burbank Mayor Gary Bric joined Fresh & Easy Neighborhood Market CEO Tim
Mason today to celebrate the opening of Fresh & Easy's 150th store at Olive &
Verdugo in Burbank. Fresh & Easy also opened in three other communities
today, bringing wholesome food at affordable prices to new neighborhoods in
California. Fresh & Easy stores opened today:

    -- Olive Ave. & Verdugo Ave.           Burbank
    -- Euclid Ave. & Philadelphia St.      Ontario
    -- Francisquito Ave. & Puente Ave.     Baldwin Park
    -- Downey Ave. & Firestone Blvd.       Downey

"We started just over two years ago with a simple idea - every
neighborhood deserves access to fresh, wholesome food at affordable prices.
We're happy to have become a part of 150 neighborhoods so far and to have
created so many good, local jobs," said Mason. "Celebrating our 150th store
is a wonderful milestone and we're excited to continue opening even more
stores in all types of neighborhoods."

In the next two weeks, Fresh & Easy plans seven more store openings in
California and Arizona. Fresh & Easy stores opening on April 14:

    -- Calle Tampico & Desert Club Dr.     La Quinta
    -- Highway 46 & Griffith Ave.          Wasco
    -- Hayden Rd. & Thomas Rd.             Scottsdale
    -- 40th St. & Camelback Rd.            Phoenix

    Fresh & Easy stores opening on April 21:
    -- Camelback Rd. & 83rd Ave.           Phoenix
    -- H St. & Planz Rd.                   Bakersfield
    -- Brimhall Rd. & Jewetta Ave.         Bakersfield

Fresh & Easy has over 3,500 employees and has created nearly 650 jobs
already this year. The company has created a positive, team-based culture,
where everyone is treated with respect. All Fresh & Easy employees are given
the opportunity to work at least 20 hours per week, which entitles them to
comprehensive and affordable healthcare, including vision, prescription drug,
dental and medical coverage with the company paying at least 75%. Entry-level
positions start at US$10 an hour in California, with similarly competitive
salaries in other states, and offer a quarterly bonus of up to 10% as well as
a 401(k) with company match.

About Fresh & Easy Neighborhood Market

Fresh & Easy opened its first store in November 2007 and currently
operates more than 150 stores in California, Arizona and Nevada. In addition
to fresh, high-quality prepared meals and produce, Fresh & Easy offers
everyone's favorite national brand products and household items, all at
unbelievably low prices.

On average, Fresh & Easy stores use 30% less energy than a typical
supermarket - helping the environment and saving customers money at the same
time. All fresh&easy brand products contain no artificial colors, flavors or
added trans fats and use preservatives only when necessary.

More information regarding Fresh & Easy Neighborhood Market can be found
at www.freshandeasy.com.

Brendan Wonnacott, +1-310-384-3833, for Fresh & Easy