Frost & Sullivan Lauds Bowman Power for Its Development of an Innovative Yet Affordable Technology for the Automotive Powertrain Market

By Frost Sullivan, PRNE
Tuesday, May 25, 2010

LONDON, May 26, 2010 - Based on its recent research on the powertrain market, Frost & Sullivan
presents Bowman Power Group Ltd. (Bowman Power) with the "2010 European Frost
& Sullivan New Product Innovation Award" for the development of electrical
turbogenerators that convert exhaust gases into useful energy. In an industry
that is challenged by emission and fuel consumption regulations, there is
constant need for innovative but affordable technologies to tackle toxic
emissions and help energy conservation. Electrical turbogenerators are
competently superior to the conventional technologies and products available
in the market.

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The efficiency of these electrical turbogenerators from Bowman Power is
far higher than that of the mechanical ones from its competitors. It,
however, varies according to the load on the engine. At its optimum operating
condition, the electrical turbogenerator offers more than three times the
efficiency offered by mechanical turbocompounding. Mechanical
turbocompounding may even absorb power at certain load conditions and
generate power at other load conditions unlike Bowman Power's turbogenerators
, which electrically enables the turbine wheel of the turbogenerator to run
at controlled speeds thus making sure that all engine points generate power
rather than absorb power.

"While Bowman Power's competitors have introduced mechanical
turbocompounding that convert the exhaust gas into mechanical energy that is
fed back to the crankshaft, the exhaust heat recovery system from Bowman
Power is unique in its ability to convert some of the heat energy from
exhaust gases into useful electrical energy," says Frost & Sullivan Research
Analyst Arif Basheer. "Running the turbogenerator at controlled speeds, which
is one of Bowman's pending patents, optimises the efficiency across a wider
range of engine conditions and delivers significantly higher fuel efficiency
thereby having an advantage over the mechanical turbogenerators from its
competitors."

Depending on the engine application, the electrical turbogenerator can
deliver an average increase in fuel efficiency across the varied operating
conditions of the engine of around 8 per cent, which far exceeds the 2-3 per
cent increase in fuel efficiency offered by mechanical turbocompounding.
Considering the increasing cost of fuel, such value-add from the company
ensures customer loyalty and deeper market penetration.

"With emission norms becoming stricter with time, OEMs and suppliers are
working toward developing exhaust emission reduction systems that are
efficient, easy to integrate into existing vehicle powertrains and at the
same time, are cost effective," says Basheer. "Bowman Power's electrical
turbogenerator is an example of a complete system possessed with the
potential of catering to all the requirements of an OEM."

The return on investment (ROI) offered by Bowman Power's electrical
turbogenerator is also far higher as it also allows for engine downsizing and
maintains engine power with high exhaust gas recirculation (EGR). While the
cost of developing a new technology can be high, Bowman Power claims that the
investment on turbogenerators is made mainly keeping in mind the increase in
efficiency. Since fuel economy is of top priority in trucks and buses,
manufacturers of these vehicles are interested in such systems and within a
span of two years, it is possible to break-even the cost invested on the
turbogenerator. These advantages offered by Bowman Power's product eliminate
the need for a customer to develop and tune the system further, thereby
saving time and eliminating the need for further investment.

Within a short period of time, Bowman Power has already secured contracts
with over five commercial vehicle manufacturers in Europe, North America and
Japan. The company offers off-the-shelf products for certain diesel engine
types because the technology involved varies for different engines. However,
because of their modular thermodynamic design, it is possible to cater for a
wide engine displacement, from 7 litres to 60 litres, with minor adjustments
to their current product range. It has also been working with several
commercial vehicle manufacturers, generator manufacturers and packagers in
order to offer the best efficiency through its products. The tailor-made
systems for different engines from Bowman Power give it an edge over its
competitors. Bowman is now embarking on designs for spark ignition generators
and alternative Energy Recovery Technologies for smaller displacement
commercial vehicle engines, essentially a highly efficient motor-generator
embedded in a turbocharger or e-turbo, something previously attempted by
major tier 1s without all the pieces of the puzzle. Bowman has all the
pieces, so it will be interesting to see if they can succeed where others
have failed.

For these achievements that have culminated in an innovative product that
offers both the client and the company superior benefits, Bowman Power is the
worthy recipient of the 2010 European Frost & Sullivan New Product Innovation
Award in the automotive powertrain market. Each year, Frost & Sullivan
presents this award to a company that has developed an innovative element in
a product by leverage leading edge technologies. The award recognizes the
value added features/benefits of the product and the increased ROI it offers
customers, which in turn increases customer acquisition and overall market
penetration potential.

Frost & Sullivan Best Practices Awards recognize companies in a variety
of regional and global markets for demonstrating outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service, and strategic product development. Industry analysts
compare market participants and measure performance through in-depth
interviews, analysis, and extensive secondary research in order to identify
best practices in the industry.

About Bowman Power

Bowman Power is a privately funded company that is involved with the
development of turbomachinery, electrical machines and software controlled
power management electronics. The company is based in Southampton (United
Kingdom
). The company has successfully showcased consistent improvement of
technologies and applied them to diesel engines to deliver better efficiency.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best-practice models to
drive the generation, evaluation, and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 40 offices on six continents. To join our Growth Partnership,
please visit www.awards.frost.com.

Contact:

    Adrian Patterson
    Business Development Manager
    +44-23-80352532
    apatterson@bowmanpower.co.uk

Adrian Patterson, Business Development Manager of Bowman Power, +44-23-80352532, apatterson at bowmanpower.co.uk

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