Game Industry Luminary Bill Roper to Keynote Third Annual Game Developers Conference China

Celebrated Developer Behind StarCraft, Warcraft and Diablo to Present GDC China Keynote

SAN FRANCISCO, June 30, 2010 - Bill Roper, the Chief Creative Officer of Cryptic Studios and driving
force behind the creation of the genre-defining Warcraft, StarCraft and
Diablo series, will present a keynote presentation for the 2010 Game
Developers Conference China(TM) (GDC China). Presented by UBM TechWeb Game
Network, organizers of the industry-leading Game Developers Conference(R),
GDC China offers valuable and timely insight into the world of game
development for an audience of both local and international developers in a
burgeoning and quickly expanding region for the business. GDC China returns
to the Shanghai International Convention Center in Shanghai, China for three
days, December 5-7, 2010.

Keynote presenter Bill Roper will speak to the future of game development
in his address, informed by over 15 years working in game development. Roper
is credited with helping to create such monumental multimillion-selling
titles as Warcraft, StarCraft and Diablo while at Blizzard Entertainment,
where his responsibilities included overseeing and managing all external
projects, coordinating internal development teams and heading up Blizzard's
strike teams to play an instrumental role in shaping the directions of the
brands. After Blizzard, Roper helped co-found Flagship Studios, where he
helped to bring online game Hellgate: London to fruition. Bill Roper
currently serves as the Chief Creative Officer of Cryptic Studios, the
California-based development studio behind the popular City of Heroes, City
of Villains, Champions Online and Star Trek Online titles.

GDC China is the only game development event supported by the Ministry of
Culture of the People's Republic of China (MoC). The conference is organized
by UBM TechWeb Game Network, bringing the hallmarks of the GDC experience,
including key learnings, networking opportunities and inspiration, to China's
thriving game development community. The conference offers forward-facing
content tracks and summits, which include Global Game Development, Online
Game Development & Business, Social Games, Mobile Games and Independent
Games. GDC China will again host the 2nd Annual Independent Games Festival
China (IGF China), signaling its commitment to the expanding future and
creativity of independent game development.

"We are proud to have the support of the Ministry of Culture of the
People's Republic of China and are delighted to host such a luminary as Bill
Roper for the keynote address," says Meggan Scavio, event director. "GDC
China is the best place for developers to prepare domestic and international
teams for the new world of game development. Bill's expertise helps cement
GDC China's place as the essential event for learning, networking, and
inspiration for the Chinese game development community."

Since 2009, GDC China has been the only event of its kind to receive the
support of the Ministry of Culture of the People's Republic of China, the
government ministry responsible for management of industry bases, project
development, conferences / trade fairs and market oversight for the animation
and online gaming industries.

GDC China 2009 featured notable development figures such as Jordan
Mechner, Ubisoft; Haldor Fannar, CCP; Chris Hecker, former-Maxis; Kevin Li,
Activision, and more. Last year, GDC China also introduced the popular
Independent Games Festival China, which recognizes the best independent game
developers in the Asian-Pacific area with a competition, conference summit,
and award ceremony. These successes helped bring the number of attendees in
2009 close to 3,000, with 60 exhibitors and sponsors.

GDC China takes place in the Shanghai International Convention Center in
Shanghai, China from December 5-7, 2010. For more information about the
event, please visit: www.gdcchina.com/.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network - formerly known as the Think Services
Game Group - offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. These include the Game Developers Conference(R), the Webby
Award-winning Gamasutra.com and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, Game
Developer Magazine, Game Developer Research, the Game Career Seminars and
GameCareerGuide.com, the Independent Games Festival and Summit, and the Game
Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its core businesses - media solutions, marketing
services and professional information - UBM TechWeb produces the most
respected and consumed brands, applications and services in the technology
market. More than 14.5 million business and technology professionals (CIOs,
IT and IT Support managers, Web & Digital professionals, Software and Game
developers, Government decision makers, and Telecom providers) actively
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global
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2.0, Black Hat and VoiceCon; large-scale online networks such as
InformationWeek, Light Reading and Gamasutra; research, training, and
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Analytics; and market-leading magazines such as InformationWeek and Wall
Street & Technology. UBM TechWeb is part of UBM, a global provider of media
and information services for professional B2B communities and markets.

    Contact: Ben Veechai
             UBM TechWeb Game Network
             ben.veechai@ubm.com
             +1-415-947-6280

             Sibel Sunar
             fortyseven communications
             sibel@fortyseven.com
             +1-323-658-1200

Ben Veechai of UBM TechWeb Game Network, +1-415-947-6280, ben.veechai at ubm.com; or Sibel Sunar of fortyseven communications, +1-323-658-1200, sibel at fortyseven.com, for UBM TechWeb Game Network