Ganeden Biotech and ICAM Announce Private Label Probiotic Chocolates

By Ganeden Biotech Inc., PRNE
Wednesday, August 25, 2010

Innovative private label chocolate program gives store brand managers functional snack offer that hits on two hot consumer categories: probiotics and premium chocolate

CLEVELAND, August 26, 2010 - Ganeden Biotech, Inc. (, maker of the patented
probiotic strain GanedenBC30(R) (, and ICAM
S.p.A., an Italian farm-to-bar producer of all natural premium chocolates,
today announced Chocolate Plus Private Label, the first store brand
functional snack program to bring together GanedenBC30(R) probiotic with an
award-winning premium Italian dark chocolate.

Designed to fit into retailer's confectionary and wellness supplement
categories, the Chocolate Plus Private Label program offers a mix-and-match
approach for product feature and pricing flexibility. Retailers start with
the popular health benefits of ICAM's premium Italian dark chocolate-70
percent for a high cocoa content or 60 percent for a softer flavor
profile-and can opt to sell the chocolate with the GanedenBC30(R) probiotic
alone, or offer a chocolate bar that includes GanedenBC30(R) probiotic plus
toasted flax seed, which contributes additional Omega oils.

Beyond choices in flavor and ingredients, the Chocolate Plus Private
Label program gives retailers the option of two chocolate bar sizes: either a
bite-sized 15 gram mini-bar or a 35 gram snack bar format.

"Consumers are increasingly demanding both premium quality chocolate and
the health benefits inherent to probiotics," said Andrew Lefkowitz, president
and CEO of Ganeden Biotech. "Since this product is the best of both worlds,
retailers can position it as an affordable luxury."

Dr. Antonio Agostoni-head of the chocolate maker's product development
team-reports that GanedenBC30(R) delivered "excellent results in
survivability of the bacteria-for health purposes-and it does not interfere
with our final premium flavor, making it an ideal functional chocolate

To learn more about the Ganeden/ICAM S.p.A. collaboration or to speak to
a sales representative in Europe about the Chocolate Plus Private Label
program, please contact ICAM S.p.A. at +39-0341-2901 and/or

About Ganeden Biotech

Founded in 1996, Ganeden Biotech, Inc. is based in Cleveland, Ohio, and
is the largest seller of over-the-counter probiotics in the U.S. through its
Digestive Advantage(R) and Sustenex(R) brands. It also licenses its patented
probiotic bacteria, GanedenBC30(R), for use in commercial food and beverage
applications, nutraceuticals and in animal health industries. GanedenBC30(R)
is self-affirmed GRAS (Generally Recognized as Safe) by an independent panel
of experts assembled to assess its safety in use as a food ingredient. For
more information about licensing opportunities visit
( and for probiotic supplement information visit ( or

About ICAM

Family operated since 1946, ICAM S.p.A. is an Italian modern artisan
farm-to-bar producer of premium all natural chocolate. A global leader in
organic cocoa processing (approximately 20% of global supply), the Agostoni
family secures superior quality fermented cocoa beans (conventional and
organic) for production of cocoa liquor, butter, powder and finished
chocolate through an exclusive Equal Partner Direct Buying program, in place
in key origins since 1980. ICAM S.p.A. is based in Lecco, Italy and is
collaborating with Ganeden Biotech in North America via ICAM's wholly-owned
US subsidiary Agostoni Chocolate. For more information about Agostoni
Chocolate in North America, please visit
( For more information about ICAM, please visit

Lauren Cameron of Linhart PR, +1-303-951-2570, lcameron at, for Ganeden Biotech, Inc.

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