GDC China Chengdu Forum Closes as Preparation Begins for GDC China in Shanghai

CHENGDU, China, June 2, 2010 - 2010 GDC China Chengdu Forum, co-organized by UBM, the organizer of the
Game Developers Conference(R) (GDC), the largest industry-only event
dedicated to global game development, together with Chengdu Municipal
Government, successfully held its first event in the New Int'l Convention &
Exposition Centre, Chengdu Century City in late April.

With the themes of game outsourcing and talent cultivation, the Forum
accelerated the current momentum in the area of government entities, studios
and local institutions working together to promote industry advancement in
Chengdu and other Western cities in China.

The Forum adhered to GDC's "content-first" tradition, and partnered with
leading game developers to program the most relevant content to the local
development community. There were a number of standout sessions, such as "The
Relationship between Chinese Art Requirements and the Outsourcing Industry"
delivered by Daisong Guan, Director of Art R&D Center from Shanda Games,
"Game Outsourcing for The Global Market" by Aaron Pulkka, Director of
Production from Activision, and "How to Transform Game Lovers into Game
Developers" by Monte Singman, CEO of Radiance Software (Shanghai) Co., Ltd.
Partners.

With GDC's major resources and reputation within the industry, experts
from home and abroad were invited as honored speakers, providing the Chengdu
attendees a rare opportunity to meet and network with their international
peers. For the Western area-based game companies in attendance, the Chengdu
event allowed a first-hand introduction to an area experiencing rapid growth
within the game industry.

Considered a highlight of the 8th Annual China International Software
Fair, this GDC China-organized, high-level forum in Chengdu successfully
attracted more than 300 professionals from major companies in the space,
including Activision, Ubisoft, EA, Virtuos, Eidos, Pearl Digital, Chengdu
Sheer, Shanda Games, Kingsoft, Tencent, and more.

This event was a precursor to the main GDC China 2010 conference, which
is scheduled for December 5-7 at the Shanghai International Convention
Center, and will expand and build upon the major topics and issues raised at
the Chengdu Forum.

Continuing the successful GDC China event in October 2009, GDC China 2010
will present major Chinese and international speakers discussing online and
social games in China, major business trends in the Asian market, the state
of video game outsourcing, the evolution of mobile game markets in the
region, and many other cutting-edge topics.

Call for submissions for GDC China will open in Late June. For more
information on the 2010 Game Developers Conference China visit
www.gdcchina.com.

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