GDC Europe 2010 on Track to Break Records for Attendance and Exhibitor Participation

Registration for Leading European Conference on Track to Exceed 2009 Total with High Response from North America and Europe

BERLIN, August 2, 2010 - The Game Developers Conference(TM) Europe (GDC Europe), easily the
leading conference for computer and video game developers in Europe after its
successful debut last year, is on track to exceed its registration and
exhibitor numbers from 2009. The conference is poised to receive up to 2,000
attendees, speakers and media representatives from 45 different countries are
expected, already surpassing the attendance numbers from the 2009 debut. The
event is expected to garner a strong presence from European and North
American industry professionals. GDC Europe, which takes place August 16-18,
2010 at the Cologne Congress East Center in Cologne, Germany, will this year
focus on media convergence and online gaming, and also features a
concentration on the booming Chinese and Russian markets.

"Mind you, the quality of our special themes and speakers is far more
important to us than statistics," said GDC Europe Director Frank Sliwka as he
looks ahead to the conference. "However, we are indeed delighted the
conference is tracking well this year and will host an even broader global
group of developers compared to last year."

In the run-up to GDC Europe's opening, a press conference was hosted on
July 27 at the Haus der Bundespressekonferenz in Berlin, featuring leading
industry experts, including Frank Sliwka, Director of GDC Europe, lawyer
Konstantin Ewald and Sven Wedig, Director of 4U2PLAY GmbH. Participants in
this engaging discussion spoke about current developments within the growing
games industry, which boasts an annual turnover of 2.5 billion Euros in
Germany alone. In the face of the current economic challenges, these experts
concluded, the European games industry is betting on creativity. In alignment
with this new focus, the industry is establishing new trends in technology,
design and marketing, and ushering in the rise of young and creative
developer studios all across Europe. These and other topics will be addressed
in-depth through expertly-led sessions held during the conference.

Several leaders of the international development scene and the games
industry will be participating in GDC Europe, addressing major topics facing
the industry. In total, the event will feature more than 90 workshops, and
presentations by more than 130 speakers from all over the world. This list of
prestigious speakers includes Heiko Hubertz (Bigpoint), Bo Wang (Tencent),
Hermen Hulst (Guerilla Games), Ray Muzyka & Greg Zeschuk (Bioware), Louis
Castle (Instant), Martin Walfisz (Planeto), David Cage (Quantic Dream), Alex
Ruzhentsev (101 XP), Johan Sjoberg (DDM), Steven Gaffney (Splash Damage),
Chris Carla (Foundation 9), Jorg Tittel (Break Thru Films), Avni Yerli
(Crytek), Harald Riegler (Sproing), Matias Myllyrinne (Remedy Entertainment),
Don Daglow (Don Daglow Interactive Entertainment), Steve Meretzky & Dave
Rohrl (Playdom), Aki Jarvinen (Digital Chocolate), and Seb Canniff (Sony
Computer Entertainment Europe). The main topics this year will include media
convergence and online gaming, while geographically speaking the conference
will be concentrating on the booming Chinese, Scandinavian and Russian
markets.

"We always focus on practical solutions and market needs," says Sliwka,
summing up the conference's unique philosophy. "We aim to combine trend
analysis with the search for new models for technology and at the same time,
creating marketing and business opportunities to present to our attendees."

In addition to the conference content, GDC Europe provides several
opportunities for creative exchange and business development, with venues
including the GDC Europe Expo Floor, VIP Lounge, and the GDC Europe Business
Lounge at gamescom, plus a host of industry parties. Already thirty
exhibitors and sponsors from Belgium, Germany, the Netherlands, Russia,
Sweden, the UK and the USA have registered for the exhibitor zone measuring
650 square meters. Exhibitors include Crytek, Bigpoint, Epic, Howest
University, Imagination Studios and Intel. In addition, GDC Europe will also
be hosting for the first time a business Lounge at the accompanying games
expo, gamescom, at which Autodesk, Crytek, Epic, Zotac, DigiProtect, Level 3
are confirmed to be exhibiting.

When GDC Europe debuted in 2009, it drew 130 international speakers, 40
exhibitors and sponsors from 35 countries, 240 media representatives, and
more than 1,500 participants.

Online registration for GDC Europe ends August 12, 2010 at 1pm CEST. For
more information on GDC Europe, including a schedule of all conference events
and parties, plus a complete exhibitor list, please visit:
www.gdceurope.com.

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    MEDIA CONTACT:      Sibel Sunar / Brian Rubin
                        fortyseven communications
                        +1-323-658-1200 / +1-212-391-4707
                        sibel@fortyseven.com / brian@fortyseven.com

                        Susanne Tenzler-Heusler, Europe
                        +49-(0)173-3786601
                        kontakt@brandvorwerk-pr.de

    GDC EUROPE CONTACT: Frank Sliwka, VP European Business Development
                        +49-(0)171-1288898
                        frank.sliwka@ubm.com

                        Ben Veechai
                        UBM TechWeb Game Network
                        +1-415-947-6280
                        ben.veechai@ubm.com

Sibel Sunar, +1-323-658-1200, sibel at fortyseven.com, or Brian Rubin, +1-212-391-4707, brian at fortyseven.com, both of fortyseven communications; or Susanne Tenzler-Heusler, Europe, +49-(0)173-3786601, kontakt at brandvorwerk-pr.de; or GDC EUROPE, Frank Sliwka, VP European Business Development, +49-(0)171-1288898, frank.sliwka at ubm.com; or Ben Veechai, UBM TechWeb Game Network, +1-415-947-6280, ben.veechai at ubm.com