George Jeffrey Joins Playcast as Chairman of Board of Advisors

LONDON, September 7, 2010 - George Jeffrey, ex-President of National Geographic Channels Europe,
joins Playcast Media as Chairman of the board of advisors. Jeffrey served for
over a decade as one of News Corp's senior executives in Europe and led the
highly successful expansion of the National Geographic channels in the
region. As Chairman of Playcast Media's board of advisors, Mr. Jeffrey will
head the company's long term planning and strategic expansion.

George Jeffrey comments:

"I am delighted to be joining Guy de Beer and the team at Playcast. Video
gaming is clearly a significant growth market, especially amongst casual
users and I am extremely confident that Playcast is uniquely positioned to be
a leading player in this exciting sector."

Guy de Beer, Founder and CEO of Playcast :

"George's extensive experience with international media operations and
the creation of media mega-brands, adds the perfect Media DNA to Playcast at
this pivotal moment."

About Playcast

Playcast Media enables next generation IP owners to access millions of
connected households. Its games-on-demand proprietary technology system
delivers video games to ordinary cable and telco set-top on-demand systems.
The technology uses ultra high-speed processing to handle off-the-shelf games
and distribute games' audio/ visual output as a regular video stream.

Playcast Media was founded by Guy De Beer, previously head of Harmonic's
VOD product lines and Dr. Nathan Peterfreund, previously Harmonic's chief
scientist. Alon Shtruzman is Playcast's COO and President of Media, and
Russell Barash, Managing Director, Europe. Playcast's United States
representative is United Talent Agency.

For further information: www.playcast-media.com

George Jeffrey headed up National Geographic Channels' operations in UK,
Europe, Middle East, Africa as well as global development opportunities for
Nat Geo and Fox International. Previously Jeffrey was Director of Television
Networks for National Geographic Channels Europe responsible for business
development, legal affairs and distribution in Europe, Israel and Africa. He
was responsible for the Channel's rapid growth reaching 134 million homes in
less than 5 years, making it the world's fastest growing television network.

Previously Jeffrey was Vice President Legal and Business Affairs,
Universal Studios Networks, responsible for USN's television networks
business and legal affairs in the UK, including Sci-Fi Channel. From
1994-1996 he headed Legal Affairs for Globecast Europe - France Telecom's
satellite transponder and uplink provider.

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    Tel: +44-20-7351-3352
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Publicity: Kate Hawthorne - Hatricks PR, Tel: +44-20-7351-3352, admin at hatricks.co.uk