Grey Seeks Song at MIDEM for Pantene Anthem

Teams up with Procter & Gamble to Find New Song for Pantene, following Successful MIDEM Picks for Cover Girl in '09 and Pantene in '08

NEW YORK, January 15 - Grey New York, Procter & Gamble's global advertising agency for its
Pantene brand, announced today it is inviting delegates attending MIDEM's
Annual Conference in Cannes to submit original songs for possible use in the
2010 Pantene advertising campaign and potentially in Pantene's corporate
communications, including press events and sponsorship, and even a hit single
in its own right. MIDEM is the world's largest music market and its 2010
Annual Conference is expected to gather nearly 10,000 attendees and 1,300
participants in events from all over the world. The conference will be taking
place in Cannes, January 24-27, and all attendees have been invited to create
and submit their songs by January 19, 2010.

"For the third year in a row, Grey and the world's premier advertiser
Procter & Gamble will converge with the global music industry at large," said
Josh Rabinowitz, Grey New York's Senior Vice President/Director of Music.
"For musicians and performers, advertising has become one of the best ways to
get your music out there along with TV shows and video games. It's the new
A&R."

Last year at MIDEM, P&G's Cover Girl brand and Grey selected an original
song for Cover Girl advertising that will be used in some of Cover Girl's
upcoming branded initiatives, including their "I AM a CoverGirl" anthem
piece.

In 2008, an original song "Shine" was selected at MIDEM, written and
performed for Pantene by unsigned New York artist Rosi Golan, who since then
produced her first album, secured two song placements on prime time TV shows,
"Come Around" in Ghost Whisperer and "Been A Long Day" in One Tree Hill, did
a 6-week national tour in March and secured premier placement on iTunes home
page, music page and folk page. The song ran on ads in as many as 65
countries.

This year, Pantene returns to MIDEM seeking similar success. Grey and P&G
will evaluate submissions and create a Top 20 Playlist, which will be
presented at an open listening session for all conference attendees on
January 26 in Cannes. The Pantene listening session is one of four offered to
delegates by MIDEM, which bills the listening sessions as onsite auditions
for major video games, films and TV shows, in addition to advertising, with
tangible results.

"Music is an important element in Pantene's conversation with consumers
around the world, a universal and inclusive global language," said Linda
Mummiani, EVP/Group Creative Director of Grey New York. "And MIDEM is an
extraordinary resource providing us unique access to new original
songwriters."

The 2010 MIDEM website midem.com lays out the brand's requirements
for the winning song: any genre (rock, r&b, rap) as long as it is
instrumental at least 60 seconds in length, makes women feel strong and
empowered, feels momentous with uplifting energy and modernity, builds
anticipation that leads to something big. Instructions for uploading songs
and guidelines are at midem.greymusicnyc.com/ .

About Grey Grey New York is the flagship and largest office of Grey, a
unit of Grey Group www.grey.com. Grey Group ranks among the largest
global communications companies. Its parent company is WPP (Nasdaq: WPPGY).
Grey New York's blue-chip client roster includes many of the world's best
known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden
Restaurants, Wyeth, Canon, 3M, Eli Lilly, Dairy Queen, E*Trade, NFL and TJ
Maxx.

Chris Brown of Grey Group, +1-212-546-2231