GSMA Mobile Energy Efficiency Network Benchmarking Service Gains Backing of 20 Mobile Operators

MEE Initiative helps mobile operators formulate a common methodology to measure and monitor their networks' energy efficiency and carbon footprint.

LONDON, March 22, 2011 - The GSMA today announced that its Mobile Energy Efficiency (MEE) Network
Benchmarking Service, launched in November 2010, has now recruited a further
17 mobile network operators (MNO), growing the total number of operators
supporting the initiative to 20 worldwide. MEE participating operators manage
150 networks across 100 countries, accounting for 40 per cent of global
mobile subscribers. Initial findings from the methodology are expected to be
completed by summer 2011.

Operators including Airtel, Axiata, Bharti Infratel, China Mobile, CSL,
Idea, Kyivstar, Mobinil, MTN, MTS, NTT Docomo, Orange, Orascom, T-Mobile,
Telefonica, Telekom Austria, Telenor, Telecom Italia, Telstra, and Zain
support the MEE service, which will:

    - Identify and quantify energy efficiency savings for MNOs;
    - Benchmark networks against a consistent set of four key performance
      indicators: energy per connection, energy per base station, energy per
      unit of traffic, and energy per unit of revenue; and
    - Report on aggregate mobile network greenhouse gas emissions, globally
      and by region, using 2009 data as a baseline.

"I am very proud that we have reached scale so quickly and have attracted
some of the mobile industry's leading MNOs, with many more expected to join
soon," said Gabriel Solomon, Senior Vice President, Public Policy, GSMA. "The
GSMA's approach is a practical and pragmatic answer to what can be a very
complex issue."

The GSMA's approach is closely aligned to the European Commission's
Recommendation on Mobilising Information and Communications Technologies(1)
to facilitate the transition to an energy-efficient, low-carbon economy.

The GSMA is actively working with standards bodies such as the ITU who
are developing an appropriate methodology to assess the life cycle impact of
the ICT industry. By focussing on mobile networks, the GSMA's MEE captures
the vast majority of mobile industry emissions. The mobile industry published
its Green Manifesto, November 2009, which estimated that 84 per cent of the
mobile industry's direct emissions are consumed by the network and only 16
per cent by devices.(2)

"MEE is a major contribution to advancing the energy efficiency of use of
renewable energy to power base stations. Since 2008 all ITU standards have
taken into account the need for energy efficiency and we are now working on a
standard in this particular area. In addition ITU is working with GSMA, and
other partners, to create a definitive set of methodologies to measure the
environmental impact of ICTs, make comparisons of ICT-related emissions, and
illustrate the significant contribution that ICTs can make to combat climate
change," said Mr. Malcolm Johnson, Director, ITU Telecommunication
Standardization Bureau.

MEE is part of the GSMA's holistic approach protecting
the environment and complements the activities of the Green Power for Mobile
(GPM) programme, which is advancing the use of renewable energy to power base
stations. Within GPM, the Community Power from Mobile programme aims to
catalyse the deployment of power to previously un-served remote, off-grid
areas by leveraging rural mobile networks as primary customers, and using
excess power generate to serve local communities.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning
219 countries, the GSMA unites nearly 800 of the world's mobile operators, as
well as more than 200 companies in the broader mobile ecosystem, including
handset makers, software companies, equipment providers, Internet companies,
and media and entertainment organisations. The GSMA is focused on innovating,
incubating and creating new opportunities for its membership, all with the
end goal of driving the growth of the mobile communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

(1) ec.europa.eu/information_society/activities/sustainable_growth/docs/recommendation_d_vista.pdf

(2) www.gsmworld.com/documents/mobiles_green_manifesto_11_09.pdf

Abigail Faylor, +44 (0)2070-670-851, afaylor at webershandwick.com; or press at gsm.org