Haier Ranks #1 in Global Major Appliances Brands Market Share

By Haier Group Co. Ltd, PRNE
Tuesday, December 8, 2009

Haier reached the top spot in major appliances brands by market share for the first time - 2009 Euromonitor International research

QINGDAO, China, December 9 - The Haier Group today announced that world leading business intelligence
firm Euromonitor International has ranked Haier first in its Global Major
Appliances Brands 2009 ranking by brand shares (by global brand name), with a
retail volume market share of 5.1%, up 0.8 of a point from 2008.

Euromonitor International's rankings also place Haier's refrigeration
appliances and Haier's home laundry appliances first by global brand name,
with 10.4% and 8.4% retail volume market share respectively, up 3.7 points
and 1.5 points from 2008.

Haier's strategy to continue providing innovative and quality products
and services that bring value to its consumers around the world in times of
global economic difficulties contributed to this success. Haier's main
competitors' market shares in major home appliances, refrigeration appliances
and home laundry appliances have generally declined, while Haier's market
share increased in all categories.

"Haier strives to provide products and services that always meet its
customers' needs. The rankings show that customers around the world
appreciate our efforts, and increasingly chose Haier over other brands. The
Haier brand is on the path of becoming a true global brand, recognized for
its innovation, quality and value," said Ms. Zhang Tieyan, Director of Haier
Global Branding Operation and Haier spokesperson.

Euromonitor International, founded in the UK in 1972, is the world's
leading independent provider of business intelligence on industries,
countries and consumers.

The Global Major Appliances Brands 2009 rankings are calculated from
trade sources and national statistics.

About Haier Group Co. Ltd

Founded in Qingdao, Shandong province, China, in 1984 under the
leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1
home appliances brand in the world and China. Haier products are distributed
in more than 160 countries and regions in North America, Europe, the Middle
East
, Asia and Africa. Global revenues amounted to RMB 119 billion (USD 17.4
billion
) in 2008, representing a year-on-year growth of eight percent.
Revenues from the Group's overseas sales amounted to RMB 31.4 billion (USD
4.5 billion
), representing an increase of 9.8 percent year-on-year. Haier
employs more than 60,000 people, including 10,000 outside China.

    For more information, please contact:

     Ms. Zhang Bin
     Haier Group Co. Ltd.
     Phone: +86-0532-8893-6105
     Email: zhangbin@haier.com

     Mr. Simon VERICEL
     Hill and Knowlton China
     Phone: +86-10-5861-7570
     Email: simon.vericel@hillandknowlton.com.cn

Ms. Zhang Bin of Haier Group Co. Ltd., +86-532-8893-6105, or zhangbin at haier.com; Or Mr. Simon VERICEL of Hill and Knowlton China, +86-10-5861-7570, or simon.vericel at hillandknowlton.com.cn

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