HBA Global Announces New International Sales Director

Media Professional From the Beauty & Fashion Industry Joins the HBA Team

NEW YORK, April 14, 2010 - HBA Global (www.hbaexpo.com) is strengthening its presence in the
European market by appointing Emanuela (Ema) Treneva as its new International
Sales Director. Based in Paris, France, Ms. Treneva will provide sales
outreach and customer support to European beauty and personal care suppliers.
She will also facilitate relationships with European beauty and wellness
organizations, media and pan-European customers.

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development event for the cosmetic, fragrance, personal care, skin
care and well-being industries. The 18th Annual Event will take place
September 28-30, 2010 at the Jacob K. Javits Convention Center in New York,
NY. With the Spa & Resort Expo held September 28 & 29 and co-located and
managed by HBA, Ema Treneva, will also be building and maintaining
relationships with international Spa and skin care industry professionals.

Prior to joining HBA Global, Ema Treneva was International Advertising
Manager for Cosmedias, the former European trade publisher of ICN, Cosmetic
News Weekly, Cosmeticnews.com as well as its French only publications
Cosmetique Mag and Cosmetique Hebdo. For more than six years she was
responsible for all aspects of the world-wide sales and marketing of these
leading media properties.

She developed year-round print and digital media plans for companies such
as Estee Lauder, Korres and L'Oreal as well as packaging and ingredients
suppliers from all over the world. Ema Treneva also represented Cosmedias at
major international trade shows and conferences including HBA Global Expo.

"We are thrilled to have Ema join HBA Global. Her extensive beauty
background and engaging personality will benefit our customers in all of
Europe," said Jill Birkett, Brand Director, Beauty & Wellness. "Being based
in Paris, she will bring a higher level of customer service overseas and help
insure that exhibitors and attendees traveling to HBA get the most out of the
event and have a good experience."

Ms. Treneva has also worked for high profile fashion brands Gucci and
Yves St. Laurent, and leading French retailer Printemps in a variety of
marketing, communications and human resource roles. From 1992 to 1996, Ema
Treneva was a professional tennis player and member of the Women's Tennis
Association (WTA). She holds an Economic Bachelors Degree, a Master in
Communication, Advertising and New Medias, and is fluent in French, Spanish,
Italian, English and Bulgarian. She can be reached by e-mail:
Emanuela.Treneva@ubm.com or phone: +33-1-73-28-14-76.

For more information on HBA Global Events and to sign up to receive the
HBA eNewsletter and Honest Beauty (www.hbaexpo.com/blog) blog as well
as connect on Facebook (
www.facebook.com/pages/HBA-Global-Expo-and-Conference/309356259815),
LinkedIn (www.linkedin.com/groups?about=&gid=1856844) and Twitter
(twitter.com/hba_events) go to www.hbaexpo.com.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading
product development for the entire beauty community including skin care,
cosmetics, fragrance, personal care and well-being industries. For three days
the top brand manufacturers from mass to prestige, as well as independent and
niche beauty companies will gather to learn about industry trends and
discover new products from the world's leading suppliers. The HBA educational
conference is renowned for providing an unparalleled look at both the
marketing and technical drivers in the health and beauty space and provides
proven strategies for business growth. Co-located with HBA will be The Spa &
Resort/Medical Aesthetics Expo showcasing the convergence of the traditional
and medical segments of the spa and resort industry. For year round HBA
information including HBA's Honest Beauty Blog and supplier resources go to
www.hbaexpo.com.

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com