Hertz and TomTom Partner to Ensure Drivers are NeverLost

By Hertz, PRNE
Thursday, September 8, 2011

UXBRIDGE, England and AMSTERDAM, September 9, 2011 -

Global car rental provider Hertz has partnered with TomTom, the world’s leading provider of in-car location and navigation products, to offer vehicle rental customers across Europe the latest edition of the Hertz NeverLost® satnav system. NeverLost 4 is based on the TomTom Via 120 EU with its unique dynamic routing; providing customers the fastest route to their destination based on the latest traffic situation.  The navigation devices can be booked in advance when making a reservation at www.hertz.co.uk.

Michel Taride, President Hertz International and Executive Vice President, Hertz Corporation, commented: “At Hertz, we are committed to investing in innovative products and services as well as working with partners who are leaders in their field to provide our customers with an enhanced driving experience.  By partnering with TomTom for our next generation of NeverLost®, we are able to provide customers with real-timetraffic information, up-to-date maps and weather reports, so that wherever they’re going they arrive in a swift and stress-free way.”

Corinne Vigreux, managing director, TomTom, added: “In Europe TomTom creates real time traffic information from a network of over 80 million probes. By giving Hertz NeverLost® access to this information via LIVE Services, drivers can dynamically route around traffic and make sure they arrive at their destination in the fastest possible way.”

The  navigation devices, branded Hertz NeverLost®, will be made available to Hertz customers in over 700 major airports and cities across 17 countries in Europe*. Over 3500 units are being rolled out over the next 24 months.

The portable system features an easy-to-use touchscreen, turn-by-turn directions in 45 languages, and a large database of pre-programmed locations, allowing customers to navigate with confidence. The units incorporate TomTom’s LIVE Services such as HD Traffic, which guides drivers through traffic jams, information via Local Search with Google, and weather reports.

Specially designed for Hertz customers, the Hertz NeverLost® satellite navigation system was initially launched in Europe in November 2005.

* The Hertz NeverLost®4 system is available in the following countries: Austria; Belgium; Czech Republic; Denmark; Finland; France; Germany; Ireland; Italy; Luxemburg, the Netherlands; Norway; Portugal; Slovenia; Spain; Sweden; Switzerland; UK.

About Hertz

Hertz is the world’s largest general use car rental company, operating from over 8,500 corporate locations in 146 countries worldwide. Hertz is in its 92nd year of delivering quality car rental solutions to leisure and corporate customers.  Product and service innovations such as Hertz #1 Club Gold, Worldwide Online Check-in, specially designed NeverLost® satellite navigation systems, and unique cars offered through the company’s Prestige, Fun and Green Collections, set Hertz apart from the competition.

For more information please see www.hertz.com.

About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of in-car location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information please visit www.tomtom.com/livetraffic

For further information, please visit www.tomtom.com

Press Contacts

Hertz Contact    
Caroline Trotman-Dickenson
Ketchum Pleon        
Phone | +44-207-611-3686    
E-Mail | caroline.trotman-dickenson@ketchumpleon.com    

TomTom Contact
Rosie Tickner
Phone | +44207-529-8419
E-Mail: rosie.tickner@tomtom.com


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