Hertz Extends Mobile App Offering to Help Travellers Stay Connected

UXBRIDGE, England, June 27, 2011 -

- Hertz Adds Android, Symbian
for Nokia and Blackberry Mobile Apps

Hertz Europe has launched three new free apps for Android, Nokia
and Blackberry devices, extending its adoption of self service
mobile technology.  The new additions, created by Hertz and
leading app development agency Grapple Mobile, complement the car
rental provider’s iPhone app and mobile website href="www.hertz.mobi/">www.hertz.mobi.  Any
customer with a smart-phone will now have full access to Hertz
mobile services, via the relevant version of the app, as well as
the mobile website href="www.hertz.com/">www.hertz.com - providing
travellers on-the-move with access to Hertz reservations around the
clock.

The new Hertz applications follow the successful introduction of
the Hertz iPhone application in 2010.  The three new apps for
Android, Nokia and Blackberry allow customers to reserve a car,
change their reservation or log-in and update their profile;
ensuring they can manage their Hertz account on the move and at
their fingertips.  All of the apps are available to download
free from href="www.hertz.co.uk/app">www.hertz.co.uk/app.
     

Michel Taride, President Hertz International and Executive Vice
President Hertz Corporation, said: “We strive to ensure that
reserving with Hertz is as easy as possible for everyone.
 With the rise of smartphones, more and more people - both in
business and pleasure - are booking and managing their rentals on
mobile sites.  Our iPhone app has proven to be extremely
popular globally, and we’re really excited to be adding these new
apps so that those using Android, Nokia and Blackberry handsets can
access the same benefits and easy booking solutions on the move.
 Being able to access your reservation from your mobile really
puts Hertz in the pocket of the customer 24/7.”    

Alistair Crane, Grapple Mobile CEO said: “It is great to see a
global brand like Hertz acknowledging the importance of offering
their services to the widest possible audience across multiple
mobile platforms. This is now imperative for any brand wanting to
engage the majority of their customer base and obtain significant
reach.”

About Hertz

Hertz is the world’s largest general use car rental company,
operating from over 8,500 corporate locations in 150 countries
worldwide. Hertz is in its 92^nd year of delivering
quality car rental solutions to leisure and corporate
customers.

Product and service innovations such as Hertz #1 Club Gold,
Worldwide Online Check-in, specially designed NeverLost® satellite
navigation systems, and unique cars offered through the company’s
Prestige, Fun and Green Collections, set Hertz apart from the
competition.

About Grapple Mobile

Grapple Mobile (www.grapplemobile.com), a Red Herring top
50 winner, is recognised as a centre of excellence for mobile
application development. Grapple’s patented platform enables the
fast and cost effective production of cross platform mobile
applications following 4 years and $9m in R&D.

Grapple’s clients include XBOX, Sony Pictures, T-Mobile and BT,
and has partnerships with advertising agencies including Ogilvy and
McCann Ericsson.

Grapple is a privately funded company with offices in London,
New York and Toronto.

Hertz Press Contacts
Alicia Mistry
Ketchum Pleon
T: +44(0)20-7611-3574
E: alicia.mistry@ketchumpleon.com

Caroline Trotman Dickenson
Ketchum Pleon
T: +44(0)20-7611-3686
E: caroline.trotman-dickenson@ketchumpleon.com

Grapple Mobile Press Contact
Amy Shannon
Grapple Mobile
T: +44(0)20-7942-4041
E: amy@grapplemobile.com

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