Highlights from Day 1 at TFM&A and Preview of Day 2: Including Facebook, eBay and IDM Keynotes

LONDON, March 2, 2011 - TFM&A and OA&A Expo opened its doors today to thousands of marketing and
advertising professionals, all there to see the 250+ exhibitors across
digital, CRM, data and direct marketing solutions, more than 100 case-study
led seminars and 10 cutting-edge keynotes from industry experts including
Google, Cap Gemini and Microsoft.

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Highlights from the first day of the show included a Keynote from Nic
Cumisky, Senior Industry Manager at Google on why we have entered the age of
mobile, exclusive sessions from The Chartered Institute of Marketing and the
IDM in the TFM&A Guest Theatre, the extremely popular Speed Networking for
Affiliates and Merchants in OA&A Expo and over 50 insightful seminars on big
brand case studies including Egg, MoneySuperMarket.com and British Airways.

The second day of the show is set to be even bigger, with a Keynote
Theatre line-up that includes Facebook at 11:30 speaking on The Future of
Social Media, eBay will be sharing how their online advertising platform
opens up new opportunities at 15:00 and in the final session at 16:15 IDM
Panel Debate will be looking at every marketer's biggest question; Online vs
Offline.

Visitors to the second day of TFM&A and OA&A will also find a further 50
seminars across the 9 themed theatres, including the EMI Music and Sony Music
case study on integrating social media and other emerging channels in your
cross channel marketing programme in the Integrated Marketing & CRM
Technology Theatre. Other exclusive sessions include case studies on Rough
Guides, Kia Motors, Panasonic and The Co-operative. Visit
www.t-f-m.co.uk/seminars for the full seminar programme.

B2B marketers should also drop by the B2B Power Hour at 12:00 in the
TFM&A Networking Bar where you can network, share success stories and learn
tips from other B2B Marketers.

This year, visitors can also be fully prepared for the show by
downloading the TFM&A iPhone app which is available at
itunes.apple.com/in/app/tfm-a-via-event2mobile/id419885213?mt=8

Visitors can register for TFM&A and OA&A for free at
www.t-f-m.co.uk/register

Press can register at www.t-f-m.co.uk/pressreg

More information at www.t-f-m.co.uk and www.oaa-expo.com

Notes to Editor:

Photography

A selection of photographs from TFM&A 2010 are available. If you require
any images to support this release please email maria.harper@ubm.com

About Technology For Marketing & Advertising

Technology For Marketing & Advertising is the UK's largest and
longest-running integrated marketing-solutions event delivering digital,
direct, data and CRM solutions for marketing, media and advertising
professionals. It takes place annually at Earls Court 2. Total attendance to
TFM&A 2010 was 10,568 of which 9,325 were pure visitors (ABC Audited) - an
increase on 2009 with a total attendance of 9,643 of which 8,263 were pure
visitors (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising
solutions to implement and deliver successful strategies and campaigns. For
more information go to www.t-f-m.co.uk.

Online Advertising & Affiliate Expo is a new event for the advertising
community launching in London from 1 - 2 March 2011 alongside TFM&A. OA&A
brings together brand owners & agencies with publishers, affiliate networks,
ad networks and ad-serving technology providers.

About UBM Live

UBM Live is a leading international provider of integrated media
solutions. Working throughout various market sectors including Air Traffic
Control, Care, Customer Management, Digital Marketing, Energy, Facilities
Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues,
UBM Live produces a wide range of exhibitions, awards & events, publications,
conferences, digital products and directories.

Amongst its brands, UBM Live boasts: ATC Global, Decorex, IFSEC,
Interiors, International Confex, Internet World, TFM&A and The National
Business Awards. UBM Live's brands also have international replication in
China, India, South Africa and UAE. UBM Live is part of United Business Media
Limited (LSE: UBM.L), one of the world's leading business media companies
which employs more than 6,500 people in more than 35 countries. For more
information go www.ubm.com.

Press Contact: Maria Harper, +44(0)207-7234-8712, maria.harper@ubm.com

Video:
multivu.prnewswire.com/mnr/prne/tfma/47614/

Press Contact: Maria Harper, +44(0)207-7234-8712, maria.harper at ubm.com