Hitachi Integrates Luidia's eBeam Technology; Introduces Ultimate Interactive Short Throw Projectors

eBeam technology revolutionizes interactive short throw projectors with digital capabilities that enhance delivery of information, capture input, and elevate viewer engagement and group collaboration

AMSTERDAM, February 3, 2011 - Luidia, Inc. (www.luidia.com), the innovative developer of
interactive technology and solutions, today announced that the company has
formed a partnership with Hitachi's projector division. Hitachi has selected
Luidia's award-winning eBeam(R) technology to power its Ultimate Interactive
Short Throw Projector.

The new Hitachi iPJ-AW250N Ultimate Interactive Short Throw Projector
incorporates Luidia's award winning eBeam interactive technology to create a
premium platform for capturing and sharing ideas by transforming flat
surfaces into interactive and collaborative workspaces. The announcement was
made today at the Integrated Systems Europe (ISE)
(www.iseurope.org/kcms/home.php) Show in Amsterdam.

"Hitachi is dedicated to providing solutions for the Education and
Business Projector Market," said Hiroki Nakano, Senior Manager of the Hitachi
Projector Marketing Department. "We chose to partner with Luidia for our
Ultimate Interactive Projector because their technology is leading edge. As a
result, we are able to give users affordable solutions, requiring almost no
time to transform any flat surface into an interactive workspace."

The Hitachi iPJ-AW250N turns any standard whiteboard or smooth surface
into an interactive area, giving educators, engineers, architects, business
users, and manufacturing departments powerful interactive capabilities
without the expense and hassle of a traditional interactive whiteboard
(lcf1.s3.amazonaws.com/products/edge/biz/videos/eBeamcorporate4.mov)
(IWB).

"More and more OEMs recognize the advantages that Luidia brings to enable
interactivity. Hitachi's announcement is another endorsement of our ability
to deliver eBeam technology and closely partner with major OEMs," said Roy
Erez, Luidia Senior Vice President of Worldwide Sales and Business
Development. "eBeam's small footprint allows OEMs to easily integrate
interactivity without compromising design, style and functionality. When
combined with eBeam's award winning technology, a foundation is formed to
develop premium interactive products. Our industry-leading design methodology
reduces the development cycle so manufacturers can create premium products
that end users demand."

The eBeam Ecosystem

For over eight years Luidia has produced an ecosystem of interactive
digital capture and collaboration products. Luidia's existing line of
products includes the eBeam Edge
(www.e-beam.com/products/ebeam-edge-for-education-page.html), the
standard for portable surface capture. Its low cost and simple installation
make it a high demand technology in both schools and emerging markets
throughout the world. Luidia provides complete hardware and software
solutions that enable interactivity in a wide range of products– from small
and portable-sized devices, to projectors and mounts, to flat panel displays,
to large format surfaces.

Hitachi Global Website

www.hitachi.com/

About Luidia

Luidia creates interactive technology for capturing and sharing ideas.
The company's portable eBeam products transform flat surfaces and whiteboards
(www.e-beam.com/lp/video-education.html) into interactive and
collaborative workspaces. Luidia's eBeam
(www.e-beam.com/products/ebeam-edge-projection.html) Interactive
whiteboard systems have been installed in over half a million classrooms and
conference rooms worldwide. Luidia and its manufacturing partners' products
are in use on five continents and dozens of countries. The company is
headquartered in the Silicon Valley. For more information, please visit:
www.luidia.com or www.e-beam.com.

Copyright (c) 2011. eBeam and eBeam Edge are registered trademarks of
Luidia. All rights reserved.

James Strohecker of Luidia, Inc., +1-650-413-7567, jstrohecker at luidia.com