Honest Beauty Blog By HBA Global Expo Spotlights Breakout Brands

NEW YORK, December 1 - Emerging brands will be a key feature of the HBA Global Expo Honest
Beauty blog. Every month. Mary Palmieri, the editor of Honest Beauty, will
select an up-and-coming beauty product that has unique attributes and
efficacy as well as a compelling background story.

"Since I started penning Honest Beauty, I've come across so many unique
products that aren't being pushed by major marketing and promotional
campaigns. These products are authentic and have amazing development
stories," said Ms. Palmieri. "By platforming them on the HBA Honest Beauty
blog, I hope that these products get the recognition they deserve.

The Honest Beauty blog, www.hbaexpo.com/blog, is part of the HBA
Global events website. HBA Global Expo & Conference, taking place September
28-30, 2010 at the Javits Center in New York, New York, is the largest
product development event for the entire beauty community including the
cosmetics, fragrance, skin care, personal care and naturals markets.

The HBA Global website features worldwide suppliers, educational content,
industry resources, and event highlights. In addition, The Honest Beauty blog
is distributed via e-mail to more than 50,000 opt-in beauty professionals
including product development teams from major brand manufacturers including
Avon, COTY, Estee Lauder, Johnson & Johnson, L'Oreal, Procter & Gamble, and
Unilever. International industry suppliers, media, academics, and market
analysts also receive the blog.

Every month, a new breakout brand will be selected for its honestly
effective product line, standout attributes as well as company background and
philosophy including unique packaging, philanthropy and special ingredients.

En Pointe Skin Solutions by Dr. Christine Rodgers, was October's Breakout
Brand in honor of Breast Cancer Awareness Month. As a breast cancer survivor
and celebrated plastic surgeon, Dr. Rodgers has intimate knowledge of the
common skin and body problems that develop with aging, cancer treatment,
cancer recovery, and hormone-related conditions. Having worked with countless
patients, studying the skin for years, Dr. Rodgers developed En Pointe Skin
Solutions to focus not just on the skin's surface, but also the skin's
composition.

In November, Navajo Skin Care (www.navajoskincare.com) was profiled by
Honest Beauty for its "Walking in The Beauty Way" philosophy emphasizing the
need for harmony between people, nature, land, and the spiritual world.
Besides using only natural, food grade preservatives in its formulation,
Navajo Skincare is also an official partner with Navajo Nation and they
donate substantial portions of their profits for the benefit of the Navajo
People.

Companies interested in submitting their products for review by the
Honest Beauty blog can contact Mary Palmeiri at mpalmieri@hbaexpo.com or by
calling +1-212-600-3033.

For more information on HBA Global Events and to sign up to receive the
Honest Beauty blog go to www.hbaexpo.com.

Contact: Annie Scully, +1-845-368-0608, ascully@hbaexpo.com

Annie Scully, +1-845-368-0608, ascully at hbaexpo.com