Hubwoo and Bristlecone Announce Strategic Global Alliance

Worldwide customers to have greater deployment model choice and increased sourcing and procurement value as a result of the alliance partnership

PARIS and MOUNTAIN VIEW, California, October 5, 2010 - Hubwoo (Euronext: HBW.NX), the world's leading provider of Cloud
Procurement solutions powered by SAP(R) software and Bristlecone, one of the
industry's most experienced supply chain business advisors and solution
providers, today announced the launch of a strategic global alliance.
Together they deliver a complete Analyze-to-Pay solution powered by SAP(R)'s
procurement software deployed in an on-premise, cloud, or mixed model.

Aimed at providing the SAP market a flexible and viable alternative to
providers like Ariba, this partnership enables customers to select an
optimized deployment model that best meets their requirements, helps optimize
their supply management initiatives, drives efficiencies throughout their
analyze-to-pay processes, and maximizes their return on investment.

Through this strategic alliance, Hubwoo and Bristlecone will continue
their commitment to global and local market leadership and set a new level
for providing solutions and services to their customers. Under the
partnership, both companies will expand and complement their existing
portfolio to provide a best-in-class solution powered by SAP software. In
addition, both companies will double their global go-to-market and delivery
reach.

"Hubwoo is pleased to go to market alongside Bristlecone, with the result
of offering customers complete flexibility in global Analyze-to-Pay
deployment models. Customers have distinct business and financial reasons to
choose on-premise, hosted, or cloud models. This alliance allows us to offer
our clients a fully integrated hybrid approach to achieve their global SAP
strategies with immediate savings options," said Gregory A. Mark, Chairman
and CEO of Hubwoo.

"Bristlecone is very excited to partner with Hubwoo to serve the
procurement market globally. Quite simply, customers want a service provider
that responds to their dynamic needs instead of forcing them to accept an
inflexible model. This alliance addresses this specific issue by providing
comprehensive global market coverage, optimizing joint service delivery, and
providing flexible deployment models. Customers can pick from an on-premise,
hosted or cloud subscription model from the one-stop shop created through
this best-in-class alliance," said Ashok Santhanam, President and CEO of
Bristlecone.

About Hubwoo

Hubwoo, (www.hubwoo.com) is the world's leading provider of Cloud
Procurement solutions within the SAP community. The Company manages a
business-to-business community with over 150 major international corporations
as its customers (including 50 in the Global 1000) and over 110,000 active
suppliers. Significant customers include Honeywell, Shell, Evonik, EDF,
Nokia, Michelin, Henkel, Statoil, Hershey's, Consol Energy, EcoPetrol, Carl
Zeiss, Burton's Foods, The Dow Chemical Company, ENI, and Graham Packaging.
The Company has international offices in Europe, Americas and Asia and is a
strategic partner of SAP and IBM.

Listed in Compartment C on the Euronext Paris Eurolist.

ISIN: FR0004052561, Euronext: HBW.NX, Reuters: HBWO.LN, Bloomberg: HBW:FP

About Bristlecone

Bristlecone, (www.bcone.com) is a leading consulting and systems
integration firm focused on helping clients maximize the strategic value of
their supply chains. Headquartered in Silicon Valley, CA, Bristlecone helps
clients across North America, Europe and the Asia/Pacific regions realize
high business impact from improved operations through advisory, systems
implementation and managed services. In the area of Integrated Sourcing and
Procurement, Bristlecone services address client needs for Data Cleansing,
Normalization and Enrichment, Spend and Risk Analysis, Strategic Sourcing,
Contract Lifecycle Management, Operational Procurement and Analytics.
Bristlecone provides these services via traditional on-premise, hosted,
Software as a Service (SaaS) and BPO models. Bristlecone has been continually
acknowledged by industry analysts and customers as a leader in solutions for
the extended supply chain. Significant Bristlecone clients include globally
recognized companies such as Credit Suisse, Callaway Golf, Tellabs Inc,
Steelcase, Newell Rubbermaid, Wells Fargo, ABB, Exxon/Mobil, Freescale
Semiconductor, LSI, Mahindra & Mahindra, Qatar Petroleum, Petronas, Ranbaxy,
Silicon Labs, Sony, Unilever and Whirlpool.

    Contacts
    Rinus Strydom (SVP Marketing & Product Management)
    email: contact@hubwoo.com

    Naresh Hingorani (Global Practice Leader, Sourcing & Procurement)
    email: info@bcone.com

Rinus Strydom, SVP Marketing & Product Management, contact at hubwoo.com; Naresh Hingorani, Global Practice Leader, Sourcing & Procurement, info at bcone.com; Michael Hartman, +1-404-964-8966