IBC Makes Key Marketing Appointments to Build on Successful 2010 Event

LONDON, October 6, 2010 - IBC is delighted to announce the appointment of Kelly Hyde as IBC
Marketing Manager and Charlotte Pudney as Marketing Consultant.

    (Logo: photos.prnewswire.com/prnh/20100629/IBCLOGO)
    (Logo: www.newscom.com/cgi-bin/prnh/20100629/IBCLOGO)

Both Kelly and Charlotte will be part of IBC's Executive Management
Committee, which is the key project group responsible for managing and
delivering IBC each September.

IBC CEO Michael Crimp says, "Kelly and Charlotte have worked closely
together since May 2010 and their complementary skills and excellent teamwork
were instrumental in IBC2010 attracting the 2nd biggest attendance in its
history."

"These new appointments are well deserved and are recognition of their
development and success as a first class team. I congratulate them both."

"I am sure that they will build on the impressive foundations of IBC2010
to grow the stature and reputation of IBC, and the marketing team, for
IBC2011 and beyond," he added.

Kelly joined IBC in 2008 as Assistant Marketing Manager. She holds a
marketing degree and offers over 9 years of marketing experience including a
high level of knowledge in digital marketing. As well as taking
responsibility for the creation management and delivery of IBC's event
marketing plan, Kelly will manage IBC's in-house marketing team of three.

Charlotte has 15 years experience in event marketing having worked for
Reed, Emap and UBM and consulted for UBM, Clarion Events, Fresh RM and
Advanstar. Charlotte has worked with IBC in an interim capacity since May
2010. Charlotte will remain involved and play a leading role in IBC's
marketing activities while maintaining her independent consultant status.
This will enable IBC to benefit from her broad event experience through
IBC2011 and beyond.

"We are excited by this team-challenge and looking forward to devising
and implementing a first class strategic marketing plan that continues to
keep IBC's core audience stimulated and engaged. Attracting fresh players
from new and emerging markets is also a crucial objective. IBC connects with
stakeholders from across the whole electronic media industry and we are
looking forward to building strong and lasting relationships," comments
Charlotte and Kelly.

    Note to Editors:
    For further information please contact:

    Kelly Hyde, marketing manager
    E: khyde@ibc.org
    T: +44-(0)-207-832-4104
    W: www.ibc.org

    Charlotte Pudney, marketing consultant
    E: cpudney@ibc.org
    T: +44-(0)-207-832-4104
    W: www.ibc.org

About IBC

IBC is the premier annual event for professionals engaged in the
creation, management and delivery of entertainment and news content
worldwide.

    IBC2011 Dates
    Conference 8 - 13 September 2011
    Exhibition 9 - 13 September 2011

Kelly Hyde, marketing manager, khyde at ibc.org, +44-(0)-207-832-4104, or Charlotte Pudney, marketing consultant, cpudney at ibc.org, +44-(0)-207-832-4104